09/29/2026
I’m Jay Cantrell and I’m drawing Neiman Marcus EVERY DAY until it disappears forever.
All the things you’ll never see again - the history, the details, the soul of Elm Street.
This is Part Three: “The Roaring 20s” — Hollywood Comes to Dallas.
If you saw Part Two, you remember the fire. That original two-story brick store at Elm and Murphy — the one Herbert, Carrie and Al built in 1907 — burned to the ground on May 11, 1913. $150,000 gone overnight.
But this is what rose from those ashes.
This is the new location.
The flagship at Main and Ervay. That iconic red brick and white stone building that opened September 15, 1914 — four stories tall, fireproof, and engineered to grow to nine.
And grow it did.
By 1926, they had to add on — the first big expansion along Main Street — because Dallas was roaring and Dallas wanted more.
And not just Dallas. In the 20s, this store put Dallas on the map as the fashion capital of the Southwest, and Hollywood noticed.
Greta Garbo, Joan Crawford, and Katharine Hepburn all came here.
They came here because Neiman Marcus offered luxury customer service you couldn’t get anywhere else,
it was closer than New York, and it was free of paparazzi.
Neiman’s made the whole experience feel like a Hollywood set — so glamorous, so theatrical, something you couldn’t find anywhere else in the entire world.
Some movie stars would purposely come to Dallas, Texas just to experience fashion in the 20s.
And Joan Crawford loved it so much she created her own jewelry line — she took pieces from her glamorous costumes, that Marie Antoinette sparkle from her silver screen productions, and had them remade for the modern woman.
So you could wear beautiful jewelry and feel like a movie star. And it was sold exclusively at Neiman Marcus.
I’m drawing what will never be seen again, before it’s gone forever.
I’m so grateful you’re here for this journey.
Please follow along for more - Part Four is coming next and you won’t want to miss it.
Follow for the full series, every day until it’s gone forever.