ROAR events group

ROAR events group ROAR events group is a hands-on event marketing agency. We're all about events and this business pa We turn the ordinary into extraordinary.

Social events, Corporate events, Conferences, Tradeshows, Roadshows, Product Launches.

Heading to the Bahamas tomorrow to frolic with the flamingos. Who am I kidding? More like producing an epic incentive. ...
05/11/2026

Heading to the Bahamas tomorrow to frolic with the flamingos. Who am I kidding? More like producing an epic incentive. Follow along in stories for all the action. 🦩🦩🦩

02/03/2026

January set the tone fast for 2026.

A planning trip that stretched our creativity, six cities in motion, an honest budget conversation that changed course — and a reminder that the work behind the scenes is what makes everything else look effortless.

The full January recap is live on Substack. The link is in my bio.

If you’re curious about the thinking behind the decisions, tradeoffs, and what’s coming next, it’s all there.

If you want to see which hotels and venues are making the short list, leave a comment. I love chatting about this and sharing how my mind works.

01/27/2026

A trip isn’t an incentive. The experience is. I wrote more about this on Substack’s. Head to my link in bio.

eventsthatroar

01/01/2026

My bag and passport are basically always ready to go.
A lot of travel.
A few changes.
Always fun. Always exciting.

In 2025 I was on the ground in:
San Diego x2. Mykonos x2. Mexico x2. Bermuda. Cannes. Paris. Nice. Milan. Boston. Bay Area. Austin. Napa. Monaco. Santa Monica.

An idea is often different in practice than in its conception.
When I review menus for a program, I read the description...
12/11/2025

An idea is often different in practice than in its conception.

When I review menus for a program, I read the description and start building a picture in my mind. I imagine the color, the texture, the flavor, and how it will land with the group. Then the dish arrives and sometimes it matches the vision, and sometimes it is nothing like what I expected.

This is why tastings are essential. They show you what the words on a page cannot. You do not taste everything, but you taste the highlights.

You see the presentation. You figure out what needs to shift so the menu works for a wide range of guests.

There are moments when I say, “I like the flavor, but not the way it looks on the plate, can we add color?” or “The texture is off for this group, can we prepare it differently?” Chefs do not take offense. We are collaborating. We share who the guests are, what the group needs, and any dietary details that help them deliver a cohesive experience without endless substitutions.

Tastings are part of the job. They are fun, but yes, you get full fast.

And every planner has had at least one tasting that did not go as planned.

Has that happened to you?

If you want to go deeper into how corporate events actually work, follow along the . Details about the January challenge are coming soon.

Corporate events look simple, but they’re not.Most planners only see the final photos. They don’t see the spreadsheet, p...
12/10/2025

Corporate events look simple, but they’re not.

Most planners only see the final photos. They don’t see the spreadsheet, pivots or the work behind the scenes.

If you want to learn corporate events, head over to the page. I’ll be sharing details of the January challenge there.

Corporate events look simple. They are not.If you want to learn how events come together, follow the . That’s where I a...
12/04/2025

Corporate events look simple. They are not.

If you want to learn how events come together, follow the . That’s where I am sharing the January challenge and all the updates.

10/10/2025

What do you mean there is no set up time in the hotel contract? Why is that important…

09/21/2025

Corporate event life = passport always ready! Hopping on a red-eye tonight… any guesses where I’m headed this time?

08/29/2025

It’s a tough job but somebody’s got to do it.

Helicopter to Monaco for some site visits.

Address

675 Hartz Avenue
Danville, CA
94526

Website

Alerts

Be the first to know and let us send you an email when ROAR events group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share