08/11/2026
Meet the Crop It! Companies!
What started with one woman’s love of scrapbooking has grown into a family of brands created to celebrate creativity, connection, and the joy of memory-making.
Toyan Espeut, CEO & Founder of Crop It!, has been a passionate scrapbooker for 29 years. Her love of crafting, creating, and bringing scrapbookers together inspired her to turn that passion into something bigger; a business built around the community she loves.
Today, that vision has grown into four unique brands that make up the Crop It! family:
Crop It! Escapes: Your ultimate scrapbooking experience! From day crops and creative workshops to retreats, Crop It! Escapes is all about creating, connecting, relaxing, and making memories with fellow scrapbookers.
Crop & Craft Cottage: Your creative escape awaits! Our cozy space created for scrapbookers and crafters to gather with friends, spread out their supplies, get comfortable, and enjoy uninterrupted creative time together.
Crop It! Divas: Because you deserve a little extra sparkle! An exclusive rewards and incentives program created to celebrate our devoted members of the Crop It! community, with perks including early access, savings on crops and retreats, premier seating, product discounts and freebies, exclusive Crop It! swag, and more.
Crop It! Couture: Scrapbooking style, reimagined. The newest addition to the Crop It! family, featuring apparel designed especially with scrapbookers in mind — because a love of memory-making should be something you can wear proudly. Launching this Winter!
From one scrapbooker’s passion 29 years ago to a growing family of brands today, Toyan’s vision has always been about more than scrapbooking. It’s about creating spaces where people can come together, celebrate creativity, make lasting memories, and feel like they belong.
Four brands. One community. One passion.
One Crop It! family.
And this is only the beginning!
Follow along as the Crop It! family continues to grow.
www.cropitescapes.com/