10/16/2026
Sometimes the problem you most want to avoid is the one you need to solve.
đ For 12 years, our CEO Christina Griggs worked as the fractional CFO for a company whose CEO frequently reminded her of a simple idea from The Obstacle Is the Way: when you encounter an obstacle, the path forward often goes straight through it.
𪨠In business, itâs tempting to work around the hard things. Cash flow is getting tight, so you buy yourself a little more time. Margins are shrinking, so you hope the next big sale will make up the difference. A difficult financial decision keeps getting pushed to next month because there never seems to be a good time to make it.
𪨠But avoiding the obstacle rarely makes it smaller. In fact, delaying a difficult decision usually makes the obstacle bigger, the problem more difficult to address.
𪨠Often, the better outcome comes from getting curious about whatâs really happening, looking honestly at the numbers, and working through the uncomfortable decisions required to fix the underlying problem.
Thatâs where some of the most meaningful progress happens. You come out the other side with better systems, greater clarity, and a stronger understanding of your business than you had before.
The obstacle may be difficult, but sometimes going through it really is the best way forward.