Colorado Welcome Center, Fruita

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Colorado Welcome Center, Fruita The Fruita Welcome Center was built in 1987 and remodeled in 2026 by the Colorado Tourism Office.

Friendly volunteer travel counselors are eager to help you with all of your Colorado travel plans!

10/01/2026

The Grand Junction Air Show is this weekend! ✈️ Find full details regarding parking reservations and shuttle information at: https://www.gjairshow.com/

09/26/2026

Two new murals now decorate one of Fruita's most recognizable landmarks ⬇️

09/09/2026

EVENT NOTICE: The annual Tour of the Moon bicycle ride will travel along Rim Rock Drive in Colorado National Monument on Saturday, September 12, 2026.

If you're traveling through on Saturday, please note:

Uphill vehicle traffic will be CLOSED at the East Entrance to DS Road from 7:30am to 9:30am. Downhill (eastbound) traffic will remain open throughout the event. Event assistants will be posted along the route to provide aid as needed and enforce traffic regulations.

Use the West (Fruita) Entrance on Saturday morning and travel only eastbound toward Grand Junction to avoid cyclist traffic. Avoid any westbound travel until after 9:30 a.m. Cyclists will be traveling east to west until sometime after noon. Please drive slowly and carefully to protect yourself and cyclists.

This is a recreational ride, not a race, and all participants are required to obey all traffic laws.

Please follow all signs and cones and look out for staff directing traffic. There will be some adjustments to normal traffic flow around the Saddlehorn area, including the visitor center, campground, and picnic area. We hope everyone has a safe and enjoyable weekend!

(NPS photo of cyclists climbing a curve on Rim Rock Drive)

08/25/2026
07/28/2026
07/08/2026
07/05/2026

🇺🇸❤️ As we celebrate the 4th of July and America’s 250th anniversary, we’re reminded that the story of our nation is woven together by communities like Grand Junction. From the people and traditions that bring us together to the landscapes that have inspired generations, this is a place where the spirit of America continues to shine. Wishing you a safe, joyful, and memorable Independence Day. ❤️🤍💙

07/02/2026

FRUITA, CO — The City of Fruita has made the decision to postpone its scheduled July 2nd 150/250 drone show celebration in light of the ongoing Snyder Fire and the impact it continues to have on our community and the surrounding valley. There will still be our regular Thursday Night Concert, featuring Hazel Miller. The Fruita City Council will also be distributing ice cream at the concert.

With active wildfire conditions in the area and the cancellation of other regional Fourth of July events, the City feels it is the right decision to avoid drawing a large influx of visitors into Fruita at this time. Our priority is to support fire response efforts, conserve local resources, and show respect for the seriousness of the situation.

The City is asking that residents celebrate responsibly this Fourth of July, and abide by Stage Two Fire Restrictions and avoid the use of fireworks to minimize placing additional strain on first responders and local resources. More information on Stage Two Fire Restrictions can be found at Mesa County’s website. https://www.mesacounty.us/departments-and-services/sheriff/divisions/emergency-services/fire-restrictions

The drone show will be rescheduled for Saturday, August 1st, coinciding with Colorado Day. This date holds special significance in 2026, marking the 150th anniversary of Colorado’s statehood alongside the nation's 250th anniversary. The City looks forward to celebrating both milestones with the community later this summer. More information on the event will be released in the coming weeks.

In place of the fireworks display, the City of Fruita will direct a portion of the funds originally budgeted for the event to the Wildland Firefighter Foundation, an organization dedicated to supporting wildland firefighters and their families. https://wffoundation.org/

The City extends its deepest gratitude and sympathies to the three firefighters and their families who have made the greatest sacrifice to protect our community, and to all firefighters currently working to protect this incredible place we call home.

We wish everyone a safe and meaningful Independence Day.

07/01/2026

Address

340 Highway 340
Fruita, CO
81521

Opening Hours

Monday 8am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 8am - 3pm

Telephone

+17205370796

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