Elevate the Magic

09/28/2026

🌊 Some places are so much more than a store. For decades, the family-run Shelter Cove General Store has been a resource for the Shelter Cove community and for visitors exploring the Lost Coast and King Range. Whether you live here or are arriving for an adventure, having a place to stock up in this remote corner of Southern Humboldt means a lot. 🛒🌲

We’re excited to see the store and its family roots recognized in this article. Thank you to Explore California for sharing its story, and thank you to the Shelter Cove General Store for all you provide to our community and visitors! 💚

https://m.facebook.com/story.php?story_fbid=pfbid0372sthuccHgoX1FbdLdbrNN5ekFdtJVWf1EiKpRvYPpfuq7ex1X8x97owqaXHqC9Bl&id=61585956389490&mibextid=Nif5oz

09/28/2026

🌊 Some places are so much more than a store. For decades, the family-run Shelter Cove General Store has been a resource for the Shelter Cove community and for visitors exploring the Lost Coast and King Range. Whether you live here or are arriving for an adventure, having a place to stock up in this remote corner of Southern Humboldt means a lot. 🛒🌲

We’re excited to see the store and its family roots recognized in this article. Thank you to Explore California for sharing its story, and thank you to the Shelter Cove General Store for all you provide to our community and visitors! 💚

Life on California’s Lost Coast feels a little less remote when groceries are waiting right in town.

08/30/2026

🏁 3rd Annual SoHum Classic Car Show & Cruise!

Saturday, Sept. 26th — Show Parking Opens at 8AM | Show: 10AM–4PM
$45 Registration Per Vehicle (includes entry into the Friday Cruise and a car show tee-shirt!)
Registration is ONLINE in order to guarantee a space and tee-shirt — space is limited!
Northcoasttickets.com

Fundraiser for the SoHum Hospital Foundation 50/50 Drawing

FRIDAY, SEPT. 25TH — CLASSIC CAR CRUISE
Join us for the pre-show Cruise! We'll meet at 2PM in the Benbow Historic Inn parking lot and head out for a scenic cruise through the stunning Avenue of the Giants, stopping in Myers Flat, Miranda, and at the iconic Redwood Palace before cruising back to Garberville in style.

SATURDAY, SEPT. 26TH — CLASSIC CAR SHOW🚘
Show Parking Begins: 8:00AM
Show Runs: 10:00AM – 4:00PM
All vehicles must be in place by 9:45AM.
No entry allowed after 9:00AM for safety reasons.
Check-In at Conger & Redwood Dr ONLY (Closed Street Entrance)
When you check in, you will pick up your registration packet and voting card.
Trophies Awarded at 3PM for:
🏆 Best of Show
🎨 Best Paint
🏪 Merchants’ Choice
🌎 Furthest Traveled
🥇🏁 Participants’ Choice
🏍️ Motorcycle Best of Show
🌞 Garberville Rotary Club will be serving up beverages.
🍕 Local restaurants will be open on the closed stretch of Redwood Drive.
🍦 Enjoy tasty treats and fun for the whole family!
✅ Important Registration Note:
Because of limited space, we are requiring online registration.
If you don’t register in advance, we cannot guarantee space on the day of the event.
[Register now to secure your spot!]
Let’s make this another unforgettable weekend in Southern Humboldt!
Online registration Opens Monday, August 31st North Coast Tickets

05/30/2026

🌲✨ Whether you're a local or just passing through Southern Humboldt on your way to Shelter Cove, make sure to stop by Whitethorn Hardwoods Gallery & Showroom! ✨🌲
🪵 Family-owned and serving the community for decades, Whitethorn Hardwoods is a true Southern Humboldt gem. From handcrafted furniture and custom woodwork to unique antiques, gifts, and locally made treasures, there's something special around every corner.
🏡 Take your time, explore, and discover the craftsmanship, creativity, and character that make this place so unique. Whether you're looking for a one-of-a-kind piece for your home or simply want to browse and be inspired, it's well worth the stop.
🚗 Heading to Shelter Cove? 📍 Add Whitethorn Hardwoods to your itinerary!
❤️ Support local. 🪵 Shop local. 🌲 Experience authentic Southern Humboldt.
Southern Humboldt Business & Visitors Bureau
GoHumCo

05/14/2026

🥾🌊 BIG news for Northern California adventure lovers! 🌲✨
The legendary Lost Coast Trail has officially been recognized by National Geographic as one of its “100 Hikes of a Lifetime” and honestly… we get it 😍
Miles of rugged coastline 🌊 Towering wilderness 🌲 Wild black sand beaches 🖤 And the longest stretch of undeveloped coastline in the continental U.S. 🇺🇸
This is the kind of place that reminds you just how raw, remote, and magical California still can be ✨🐚🌿
Southern Humboldt and the Lost Coast continue to shine as world-class outdoor recreation destinations for hikers, backpackers, photographers, nature lovers, and adventure seekers alike 🥾📸⛺
Have you hiked the Lost Coast Trail yet? 👀👇
OutdoorAdventure NorthernCalifornia ExploreHumboldt VisitCalifornia Backpacking NatureLovers WildernessCulture OutdoorRecreation

05/09/2026

⛳️🌊 Exciting news for southern humboldt in Shelter Cove!
Repost from Visitlostcoast:
We’re excited to introduce Second Sundays at Shelter Cove Golf Links—a relaxed way to experience one of the Lost Coast’s most unique courses!

Shelter Cove Golf Links is a 9-hole course with sweeping ocean views and a layout you won’t find anywhere else—including its close proximity to the local airstrip (yes, you might even see a small plane come in while you’re playing). It’s all part of what makes a round out here feel a little more adventurous and distinctly Shelter Cove.

Each Second Sunday, Shelter Cove Adventure Rentals will be out on the course with their mobile cart—serving cold b**r from Gyppo Ale Mill, w**e, non-alcoholic beverages, and snacks from Surf Point Coffee House. It’s a rolling refreshment stop designed to keep you fueled while supporting local.

A quick local guide while you’re here:
Gyppo Ale Mill is located right on the 9th hole of the course, directly next door to the Shelter Cove Campground—an easy stop before, during, or after your round.
Surf Point Coffee House sits along Surf Point Road with ocean views, known for coffee, quick bites, and a relaxed coastal setting.

Shelter Cove Adventure Rentals is new to the area, offering golf cart rentals for the course along with e-bikes, surfboards, paddle boards, and wetsuits—making it easy to explore both on and off the links.

We recommend reserving your golf cart ahead of time through Shelter Cove Adventure Rentals so you can cruise the course at your own pace.

Come out, play a round, enjoy a drink, and spend the day supporting the local businesses that make the Lost Coast what it is.
The first Second Sunday will be May 10th, Mother's Day 🌺

03/05/2026

✨Southern Humboldt Spotlight!
Little of This Little of That Boutique!

We’re excited to welcome another wonderful space supporting local artists, makers, and vendors right here in Southern Humboldt!
A must stop in Southern Humboldt!

This beautiful new shop, created by Kelsey and Alasya Stillwell, features an incredible collection of locally handmade goods, from art, candles, and decor to hats, leather bags, blankets, and so much more.
It’s truly a celebration of the creativity that makes our community so special.

Even better, they’re creating a space for workshops, night markets, and gatherings that bring our community together and help local makers shine. 🌿🎨
The Southern Humboldt Business & Visitors Bureau is happy to partner with them in supporting local entrepreneurship and the incredible talent that lives here.
✨ Stay tuned for upcoming Little of This Little of That Boutique/ SHBVB, Chautauqua Kitchen & Market collaborative market nights, events and community happenings!
If you haven’t stopped in yet, make sure to go check them out, say hello, and support local. ❤️
Humboldt Made
GoHumCo

03/05/2026

🌼 A must stop for you in Southern Humboldt!