Elevate the Magic

03/05/2026

✨Southern Humboldt Spotlight!
Little of This Little of That Boutique!

We’re excited to welcome another wonderful space supporting local artists, makers, and vendors right here in Southern Humboldt!
A must stop in Southern Humboldt!

This beautiful new shop, created by Kelsey and Alasya Stillwell, features an incredible collection of locally handmade goods, from art, candles, and decor to hats, leather bags, blankets, and so much more.
It’s truly a celebration of the creativity that makes our community so special.

Even better, they’re creating a space for workshops, night markets, and gatherings that bring our community together and help local makers shine. 🌿🎨
The Southern Humboldt Business & Visitors Bureau is happy to partner with them in supporting local entrepreneurship and the incredible talent that lives here.
✨ Stay tuned for upcoming Little of This Little of That Boutique/ SHBVB, Chautauqua Kitchen & Market collaborative market nights, events and community happenings!
If you haven’t stopped in yet, make sure to go check them out, say hello, and support local. ❤️
Humboldt Made
GoHumCo

03/05/2026

🌼 A must stop for you in Southern Humboldt!

03/01/2026

🎤🔥 Do you have your tickets yet?! 🔥🎤
The iconic Too Short** is coming to Southern Humboldt! 🙌
It’s been over three decades since he last played here… and we are HERE for it. 🎶✨
If you know, you know.
If you love him like we do… you already understand the level of excitement. 😎🔥
This is going to be one of those nights everyone talks about.
Big energy. Big throwbacks. Big Southern Humboldt vibes. 🌲🎧
🎟 Don’t wait — grab your tickets before they sell out!
✨ Make a night of it and stay in Southern Humboldt! Book one of our awesome lodging options. Treat yourself to a stay at the beautiful Benbow Historic Inn 🏨🌲
Who’s coming with you?! 👇🔥
Benbow Historic Inn
Southern Humboldt Business & Visitors Bureau
Mateel Community Center

11/02/2025

⚡🚗💚 This is so wonderful to see in Garberville! Thank you, SoHum Health, for helping move our little town into the future! 🌿💪
The new EV ChargePoint station is officially open at 412 Maple Lane, right behind the future home in Garberville SoHum Optometry, and right across from Eel River Café, so you can enjoy a great meal while your car is charging! ☕🍳

And don’t forget there are also charging stations at the Benbow Historic Inn, just a couple miles south of Garberville! ⛽➡️🔌
Benbow Historic Inn

07/28/2025

✨ Have you been to J Cafe yet in Southern Humboldt? Tucked right inside the Whitethorn Construction Campus, this hidden gem is serving up craft sandwiches, smoothies, and more—all made with love and serious flavor.

And the setting? WOW. Check out their stunning hardwood and copper bar, complete with custom copper bar stools—all handcrafted by the talented crew at Whitethorn Construction's hardwood shop, just steps away.

🛠️ Whether you're grabbing a bite before heading out to the Lost Coast, exploring local treasures, or picking up something unique from the hardware store—J Cafe is your must-stop spot.

👉 Come see what everyone's talking about:
J Cafe
Whitethorn Construction Supply
Whitethorn Hardwoods

07/20/2025

🌲✨ There’s a place where the mist drifts through ancient redwoods, where the ocean meets the edge of the world, and the culture runs as deep as the roots of the trees. Welcome to Southern Humboldt.

From legendary cannabis farms and vibrant gardens to soaking tubs at the Historic Benbow Inn and coastal escapes at Inn of the Lost Coast in Shelter Cove… this is where California’s magic lingers.

Let the mystery pull you in. 🌿🌊
VISIT SOUTHERNHUMBOLDT.COM
Southern Humboldt Business & Visitors Bureau
GoHumCo
Benbow Historic Inn

07/04/2025

🎆 Looking for the best spot to catch safe, local fireworks in Southern Humboldt? Head to the historic Benbow Inn! With its beautiful landscape and welcoming community, it’s the perfect place to celebrate the 4th of July.

🎇 Don’t forget to swing by our local shops to grab some tasty snacks and picnic treats for the whole family — support small businesses while you’re at it!

🌲 Let’s keep it fun and respectful: pack it in, pack it out. Leave no trace and help us keep Southern Humboldt beautiful. This is our home 💚

06/28/2025

✅Visit Southern Humboldt

The Lost Coast is California’s longest stretch of wild, untouched coastline. It’s like nothing you’ve seen before. Visit Southern Humboldt, America’s Cannabi...

06/22/2025

📣 Something exciting and new for Southern Humboldt!🌟


In Humboldt County's most traveled gateway in Southern Humboldt, an exciting new hub is happening!

We’re excited to announce the upcoming launch of Chautauqua Kitchen & Market— a fresh new concept opening soon in the former Souji House location in Garberville!

✨ You’ll find Humboldt-Made goods, grab-and-go bites, unique market specialties, and a cozy kitchen full of local flavor. We’re curating a space that celebrates community, creativity, and convenience — with a little something for everyone.

🧺 Planning a drive along the Avenue of the Giants or heading out to Shelter Cove and the Lost Coast? Stop by and grab picnic-perfect provisions for your adventure!

🧭 We’ll also be offering local tourism resources to help visitors and locals alike explore the very best of Southern Humboldt — from the redwoods to the rivers and beyond.

💚 We’re so excited to present this space to the community, and we look forward to serving as a hub for local gatherings, meetings, and events. Whether you’re a neighbor or just passing through, we’re here to feed you healthy food — made with care for our community and our land.

💫 Still waiting on a few final permits and details, but we couldn’t wait any longer to share the news! Stay tuned for updates on our grand opening and sneak peeks of what’s to come.

📍Chautauqua Kitchen & Market — local, curated, and coming soon.

05/17/2025

📰 Spotlight on Southern Humboldt
In a recent feature highlighting California’s top “off-the-beaten-path” towns, two Humboldt County communities were recognized—and one of them was right here in Southern Humboldt: downtown Garberville.
🚌🚗
As the most traveled gateway into Humboldt County, Southern Humboldt offers a unique blend of rich history, small-town charm, and unforgettable natural beauty. From its celebrated cultural legacy—including the the iconic Reggae on the River—to scenic outdoor adventures and a welcoming community spirit, Garberville is just one of many reasons visitors are drawn to this extraordinary region.

GoHumCo
Mateel Community Center
Southern Humboldt Business & Visitors Bureau

05/17/2025

📰 Spotlight on Southern Humboldt
In a recent feature highlighting California’s top “off-the-beaten-path” towns, two Humboldt County communities were recognized—and one of them was right here in Southern Humboldt: downtown Garberville.
🚌🚗
As the most traveled gateway into Humboldt County, Southern Humboldt offers a unique blend of rich history, small-town charm, and unforgettable natural beauty. From its celebrated cultural legacy—including the the iconic Reggae on the River—to scenic outdoor adventures and a welcoming community spirit, Garberville is just one of many reasons visitors are drawn to this extraordinary region.

GoHumCo
Mateel Community Center
Southern Humboldt Business & Visitors Bureau

Go beyond the well-beaten path and discover more than meets the eye as you set off for a one-of-a-kind journey to these 7 offbeat towns.