East Hills GR

Welcome to East Hills Center of the Universe! Our neighborhood is full of wonderful local businesses

Our neighborhood is full of wonderful local businesses, from beautiful boutiques and galleries, to fabulous salons and services, to some of Grand Rapids' best eateries & sweeteries. Come and visit us today and see all that the East Hills has to offer.

08/13/2026

🥂Listen Up Winos! I know we were all heartbroken 💔 by the cancellation of Food Fest this year but we have an awesome event coming up that we have been pouring 🍷 so much energy into! Our October First Friday event will be the first (hopefully) annual EAST HILLS WINE MILE and HARVEST PARTY 🎉

What is a wine mile you may ask? Well it is an opportunity for you to experience the joy of our social district by leisurely walking laps around East Hills while sipping delicious wine from Chateau Grand Rapids enjoying oysters 🦪 shucked by Chevy & Sons and meandering our cute shops, finishing the night off at Vivant Brewery + Spirits with a little harvest party!

This is a pre-registration event because you will get a commemorative “race” bib with your tear off wine pour tickets attached, a “race” packet with goodies and coupons, and you can add on a “race” tee to your package if you would like! All info and sign ups are in the link in our bio!

We are SO STOKED to host this event and celebrate Autumn with you and based on the success of last year’s food fest we think this will sell out quick so make sure you get registered asap!

Special shout out to Gareth Hawkins of Sovereign Arms Tattoo Co. for designing our wine guy logo! And to RITUAL WINES - Grand Rapids, MI and COVET | West Michigan Boutique for being the first businesses to enthusiastically support this project!

08/10/2026

🚧 Bad news folks! We’ve run into some roadblocks with event zoning and haven’t been able to find a good back-up location with such short notice.
We will work on bringing food fest back next year but for now we are focusing our efforts on a SUPER FUN October First Friday event: the East Hills Wine Mile!
🍷 Stay tuned for more details about that but if you absolutely cannot wait, you can find the link to sign up in our bio!

08/06/2026

Welcome to the neighborhood East Hills El Burrito! NOW OPEN…stop by, welcome them to East Hills and try some of their delicious food!

☺️☀️❤️

02/13/2026

A gift box from is the sweetest Valentine’s Day gift. 🩷🤍❤️

02/07/2026

Thank you to everyone who came out for Gal’s Night Out!! You really showed up and we loved having you! Stay tuned for the next first Friday!! We will try to keep making them epic! 🥰

02/06/2026

TONIGHT!!!!

First Friday fun is BACK starting in February with a Galentines themed kick off! 👯‍♀️

Join us RIGHT HERE in East Hills for some special events:

🍷 Wine Tasting at
💐 Bouquet building
🍸 Romantasy themed cocktails and specials
💍 Jewelry shopping and wish list party
💔 Special flash tattoos

🛍️ Most shops are staying open ‘til 8pm and will have specials of their own!

Oh and 🍑 will be at at 8PM!

See you and your gals tonight! 🥂

XOXO

02/05/2026

THIS SATURDAY…celebrate Ice Cream for Breakfast Day at !

It’s one of the best times of year—and every year, GR shows up in the middle of a Michigan winter to eat ice cream before noon.

So naturally… they’re doing it again.

This SATURDAY!!!! Ice Cream for Breakfast Day 9 AM–Noon, they’ll will be rolling out a specialty menu for the morning.

🥞🍦 This Year’s Breakfast Menu🍦🥞

NEW: Strawberry Pop Tart Ice Cream
(YUMMMMMMM)

Toasted strawberry Pop-Tarts folded into a Pop-Tart-inspired ice cream with a sweet strawberry filling swirl. Nostalgic, cozy, and perfect before noon.

NEW: Loaded French Toast Ice Cream

French toast and candied pecans folded into our maple ice cream. This flavor complements everything—and yes, it’s as good as it sounds.

RETURNING: Blueberry Pancake Ice Cream

Pancakes drizzled in maple syrup, swirled into our pancake batter ice cream with blueberry purée. A classic for a reason.

WHIPPED COFFEE

Cinnamon Toast Crunch
Cinnamon Toast Crunch Whipped Coffee topped with whipped cream and Cinnamon toast crunch sprinkles

SUNDAES

*Strawberry Pop Tart*
Strawberry Pop Tart Ice Cream topped with Strawberry Sauce, Toasted Pop Tart pieces, whipped cream and Fruity Pebbles.

*Blueberry Pancake*
Blueberry Pancake ice cream topped with pancake syrup, candied pecans, whipped cream & dusted with cinnamon and sugar.

SHAKE

Shake-up any breakfast flavor ice cream and we will
top it with whipped cream,
sprinkles & garnish it w/ Olly’s mini cinnamon and sugar mini donut

FLIGHT

Hard to decide, grab a flight and try them all.

🏠 Want to celebrate at home?

Furniture City will be rolling out pints of Strawberry Pop Tart and Blueberry Pancake this Friday, for those who want to start the celebration early.

Loaded French Toast will be available starting Saturday, February 7th, in-shop only.

Come early, bring your breakfast crew, and don’t wait—this event gets busy fast.

SEE YOU THERE. 👀🍦😋

01/19/2026

How’s it’s done. Celebrating Dr. Martin Luther King Jr., today and every day.

❤️❤️❤️

01/17/2026

Don’t let the snow stop you from visiting some of the absolute BEST small businesses in Grand Rapids! The shops down Cherry and Diamond are warm, cozy and are filled with the most thoughtfully curated AMAZING products, clothing, etc. And don’t forget all the coffee shops, restaurants, pop-ups…you name it, WE GOT IT.

The holidays may be over but it’s still a winter wonderland here in East Hills! Keep supporting local, we all appreciate you.

❤️❄️🛍️

01/11/2026

First Friday fun is back starting in February with a Galentines themed kick off! 👯‍♀️
Join us in East Hills for some special events:
🍷 Wine Tasting at
💐 Bouquet building
🍸 Romantasy themed cocktails and specials
💍 Jewelry shopping and wish list party
💔 Special flash tattoos
🛍️ most shops are staying open til 8pm and will have specials of their own!
🍑 will be at at 8pm

See you and your gals on February 6th! 🥂
XOXO

Address

At Lake Drive, Cherry Street And Diamond Avenue
Grand Rapids, MI
49506

Website

https://uptowngr.com/uptown-business-directory-east-hills

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