Middle West

Middle West Relationships are built on shared experience. Middle West designs, curates, and propagates these moments of authentic exchange.

Through design, through storytelling, through hospitality, through inspiration - Middle West chases the genuine interaction and the lasting connection. We call all that Experience Design (and, yeah, we've seen that quizzical look before). And whether we're designing an event, a space, a launch, a campaign, or all those things at once, we specialize in creating environments where people come together.

If you missed any of our SXSW panel announcements last week - you can read all about them on the blog.
12/27/2017

If you missed any of our SXSW panel announcements last week - you can read all about them on the blog.

That first Michigan House, we had no idea what we were getting ourselves into. Traveling across the country, transforming a home overnight, recording 17 bands while throwing continuous events, sleeping next to none - yeah, that was a lot to bite off. And then there was the slow realization that a hu

Note to self: never stop being amazed by the oh-so-talented, oh-so-magical Jamie Kirby . We interviewed her about her ye...
12/13/2017

Note to self: never stop being amazed by the oh-so-talented, oh-so-magical Jamie Kirby . We interviewed her about her year in weddings 👰 and can’t believe how much we learned about hospitality and experience design in the process. You a rockstar, Jamie Kirby👩‍🎤!!! Heyday
www.middlewestcreative.com/blog/heyday2017 (photos by Alyssa McElheny , Lindsey Boluyt Photography, Jillian Bowes , Louie Abellera Weddings , and Rachel Kaye Photography)

Photo by Rachel Kaye When not keeping the Middle West squad in line (and/or not running global consumer marketing for Cat Footwear) the amazing Jamie Kirby dabbles in wedding planning (dabbles = 10 years and over 50 weddings). Heyday Lab is a passion project that has taught Jamie countless lessons o

“It is more than comforting to note that 5, 10, 20 years from now it’ll be the Sza and the Kendrick and the Mura Masa th...
12/07/2017

“It is more than comforting to note that 5, 10, 20 years from now it’ll be the Sza and the Kendrick and the Mura Masa that I’ll remember vividly” - Ted Velie used the blog as an excuse to make an algorithm free year end playlist. Check it out on the blog. Photo by Shutter Sam Photography (featuring O N E F R E Q)

If I hear the wailing first few chords of Dead Leaves & The Dirty Ground - I'm transported back to grey covered Ann Arbor days walking to class. The sound of Karen O's voice or the roaring crescendos of Arcade Fire's Funeral album or anything any of the Strokes touched, and I can practically sm

Our Peter Fox is back after a few months on the road with In The Valley Below , Flagship, and Grizfolk. He answers a few...
11/17/2017

Our Peter Fox is back after a few months on the road with In The Valley Below , Flagship, and Grizfolk. He answers a few questions about life on the road, the neverending search for ramen, and pos on the blog (. Happy Friday, y’all!!!

Peter Fox is one of the two owner/operators of Stone House Recording in Grand Rapids,MI, but he's built for the road. At least that's what he tells us each year before getting behind the wheel of the 26' Penske Truck that brings all the Michigan goodies down to SXSW. This past summer he got to fully

Peter Jacob spent last week in North Carolina amid all the style and comfy seating of the High Point Market | The World'...
10/20/2017

Peter Jacob spent last week in North Carolina amid all the style and comfy seating of the High Point Market | The World's Home for Home Furnishings. We asked him a few questions about the market for the blog:

We tend to keep busy. We come to Middle West with other responsibilities, interests, and passions, and the magic of the whole thing is when we get to meld all that together for a singular purpose. No one is this more true for than Peter Jacob. When he's not dazzling us by turning unsuspecting

Where have you gone  ?
10/11/2017

Where have you gone ?

Just how many "likes" do you think we can get Grand Rapids in a weekend? That, to over simplify, was the goal of the Middle West Influencer project. Let's bring some people who know the in's and out's of the social media game to our home. Let's give them a carefully curated weekend f

Had the privilege of helping Peopledesign celebrate 20 years in business last week. Read all about it on the site!
10/09/2017

Had the privilege of helping Peopledesign celebrate 20 years in business last week. Read all about it on the site!

All photos by Paige Gabert Milestones are what we make of them. A birthday, an anniversary, a memorial - they matter because of the reflection we put into them. Because of the path forward they make us see. When Peopledesign, a Grand Rapids based design consultancy, approached us about help

One year ago we got the opportunity to celebrate our pals at Gorilla and their first feature film Camp Manna. A former S...
09/26/2017

One year ago we got the opportunity to celebrate our pals at Gorilla and their first feature film Camp Manna. A former Salvation Army storefront became a camp ground for the night and oh the good times we had. Read all about it at middlewestcreative.com 📸 by

http://www.middlewestcreative.com/blog/campmannascreening

We get to work with talented people. It's a perk. It's a privilege. Some are well established. Some are just starting out. All, though, make us better at what we do and inspire the hell out of us. Take the fellas from Gorilla. They started their production company 10 years ago in the hopes

Everyone was having a time at Earthwork Harvest Gathering this past weekend. Wrote a little about it, about community, a...
09/20/2017

Everyone was having a time at Earthwork Harvest Gathering this past weekend. Wrote a little about it, about community, and about our pal Samuel Seth Bernard over on the site.

"We are carrying the dust of the day in our nostrils. Let us rejoice." - Breathe Owl BreatheEven amid the hordes of supremely-talented creative unicorns we get to work with on the reg ( ) Seth Bernar

Just got back from a scouting trip in ATX. Read all about it on middlewestcreative.org :)
09/11/2017

Just got back from a scouting trip in ATX. Read all about it on middlewestcreative.org :)

We don't try to hide it - Middle West has a serious love affair with Austin, TX. Live music pours out of something like half the doorways. The art of taco trucks has been perfected and replicated on street corners everywhere (and that's just one drop in the city's culinary ocean.) Funky Aust

It started as a project three years ago. Since then Middle West has become so much more to all of us and we've finally d...
09/07/2017

It started as a project three years ago. Since then Middle West has become so much more to all of us and we've finally decided it's time to tell that story. With that in mind we're launching www.middlewestcreative.com today to be a record of things we do, the amazingly creative people we get to work with, and incredible places we get to discover. Stop by. Stay a while.

09/04/2017

But always workin it. (music by .stef recorded )

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105 Division Avenue S
Grand Rapids, MI
49503

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