08/25/2025
Event Spotlight: fairlife Summer Summit 2025 – “Coops on the Loose”
In July, our team had the incredible opportunity to showcase our full Destination Management Company (DMC) services while partnering with fairlife for their 2025 Summer Summit in Traverse City, Michigan — two back-to-back weekends designed to give every team member a chance to experience the celebration!
Seamless Event Support
From coordinating all weekend transportation to building and assembling 250+ gift bags each weekend, our team handled vendor management, design and décor, activity scheduling, F&B needs, and full off-site dinner management. Every detail was thoughtfully executed to ensure a smooth, memorable experience. Kayleen Van Gelder also managed and designed the registration website, including all 5 off-sign activity registrations, spa appointment assignments, and rooming lists.
Friday: Welcome to Traverse City
The weekend kicked off with a warm and inviting Traverse City Beach–themed welcome reception, complete with live music, a custom hat bar, signature gift bags, and a delicious spread of food. It set the tone for a fun and relaxed weekend ahead.
Saturday: Adventure Awaits
After a tasty breakfast, guests set out on their chosen off-site activities—from the Kayak Bike and Brew Tour, Nauti-Cat Cruise, and Grand Traverse Commons Tour to spa appointments and golf at the resort. That evening, everyone gathered at Jacob’s Farm for a lively dinner featuring yard games, live music, and a creative custom luggage tag–making station. We had at least one of our staff members assigned to each of these activities to assist with F&B, everyone was on time, and they got from point A to point B efficiently!
A Team Effort
We are truly thankful to Jordan Shires and Kathleen Scrace for their leadership in planning this event. Their creativity, precision, and commitment to excellence ensured every detail was thoughtfully executed and every moment was memorable.
