11/21/2025
Star Princess® to “Sail” Down Colorado Boulevard in The Rose Parade®!
Hello everyone,
We are thrilled to ring in the new year with a spectacular “cruise” down Colorado Boulevard as a larger-than-life floral replica of our newest ship, Star Princess®, “sets sail” in the world-famous Rose Parade® presented by Honda, on Jan 1, 2026, in Pasadena, California.
Designed to capture the awe and wonder of sailing through Alaska’s legendary Inside Passage, the float will celebrate the upcoming 2026 inaugural Alaska season for Star Princess®, the newest star in our fleet. As the #1 cruise line in Alaska, we will bring “The Great Land” to life in vivid color and imagination. The float will showcase towering glaciers shimmering in icy blues, soaring bald eagles, spouting humpback whales, and bears salmon fishing — all crafted from thousands of fresh flowers, seeds, bark and natural elements. The design reflects the breathtaking landscapes, rich cultures and unforgettable wildlife encounters that define a Princess Alaska cruise.
Fun Fact: Viewers should also be listening for a nostalgic nod to our ocean-going, co-starring role on “The Love Boat,” the beloved show credited for introducing millions of viewers to the concept of a cruise vacation. Press Release ❯
