08/14/2019
The WSJ recently published an article about customer service, highlighting a concept called the "breakpoint."
Basically, it's how far a customer can be pushed until they take their business elsewhere. With modern data and analytics, companies can see exactly what they can get away with before losing a customer.
The result? Some companies are using it as a way to provide customers with the bare minimum while still keeping their business.
Pretty risky, if you ask us.
The way we see it, brands need to establish a relationship with their customers. Everything—especially customer service—should communicate to the customer that they are cared about.
Not just because it's better for business, but because it's the right thing to do.
If you've ever experienced great customer service—the kind that makes your day and turns you into a customer for life—you know that this so-called "breakpoint" was the furthest thing from that company's mind.
This is what we like to call "omotenashi." Think of it like the exact opposite of the "breakpoint."
Instead of thinking about what we can get away with, we ask ourselves what else we can do.
To learn more about our anti-breakpoint approach, visit us here:
Outsourced customer service with an in-house feel. For over 25 years, we've helped brands win with their customers by providing omotenashi-inspired service.