10/29/2026
https://www.travelweekly.com/River-Cruising/Advisors-enthusiastic-Explora-river-cruise-venture
“My travel clients like things a little Bougie—preferably with a butler.” 🥂
Bougie (pronounced “BOO-zhee”): slang for upscale, fancy, or luxurious. Around here, we simply call it knowing our clientele. 😉
Explora Journeys plans to bring its impeccable luxury style to Europe’s rivers have certainly caught my attention. Details are still coming, so the butler remains on my wish list but consider me officially intrigued.
European villages, beautiful scenery, and a little extra pampering? Now you’re speaking my language.
Nan Knows Travel ✨
“It’s all about the details.”
Advisors who sell Explora's ocean cruises say the entry of a boutique, luxury river line in Europe fills a gap in the market.