08/24/2026
⚽ The World Cup brought more than fans to San Francisco — it brought a surge of business travelers.
New Corporate Traveler analysis featured in the San Francisco Business Times: our client bookings to SFO jumped 20% during the tournament (June 11–July 19) vs. the same period last year — the third-largest year-over-year increase of any 2026 World Cup host city, alongside Kansas City and Houston.
It's part of a bigger shift our President, John Van den Heuvel, points to: companies are increasingly aligning leadership meetings, client events and incentive trips around major global sporting moments — from the Super Bowl to the Olympics. And they're doing it more intentionally, prioritizing travel that delivers real business value with better spend visibility and personalized recommendations for travelers.
📍 Top origin cities for SF-bound business travel: New York, Boston, Los Angeles, Detroit and Dallas.
Read the full story in the San Francisco Business Times:
https://okt.to/PG2ckr