Explore JAX Core

02/26/2026

DID YOU KNOW?
In April 1889, Frederick Douglass traveled by rail from Jacksonville to St. Augustine and delivered a powerful address at Genovar’s Opera House in St. Augustine to a packed audience of nearly 700 people. {more on his Jacksonville in another post}.

From abolition to Reconstruction to civil rights advocacy — his presence in Florida reminds us that this city was part of a much larger national story.

History lives here. And we tell it.

🎟️ Book your St. Augustine Black History & Heritage Tour
🔗 Link in bio
📞+ text 904-510-5995





📸:
Post card: Florida Memory

02/25/2026

Historic Ceremony U. S. Civil Rights Trail Expansion — Jacksonville. Site #1 of 40 markers.

02/25/2026

✨ St. Augustine Black History & Heritage Tour.

Join our Electric Golf Car Experience | 1.5–2 Hours

Explore over 450 years of African American history in St. Augustine through a curated 1.5–2 hour electric golf car experience. This guided tour highlights the historic communities of Lincolnville, West Augustine, Fort Mose, and the colonial district — all framed through the Four Pillars of the African American community: entrepreneurship, social justice, education, and religion.

Ideal for cultural travelers, organizations, and private groups seeking a meaningful and engaging heritage experience.

Private bookings available. Optional museum stop may be added.

👉 Inquire today to reserve your St. Augustine experience. 📞 904-510-5995

02/25/2026

Jacksonville continues to earn its place on the national travel map — and we’re proud to see our city featured on Essence.com as a destination for solo women travelers.

In “The Black Girls’ Guide to Travel: Budget-Friendly Solo Adventures,” Jacksonville is highlighted alongside destinations such as Lodi, California; Boone, North Carolina; Columbus, Ohio; St. John’s, U.S. Virgin Islands; Cartagena, Colombia; and Tbilisi, Georgia. This feature affirms what we already know — Jacksonville offers depth, culture, and meaningful experiences for travelers seeking connection and discovery.

At Explore Jax Core, our mission is to curate heritage-centered experiences that elevate Jacksonville’s rich Black history, architecture, and cultural legacy — especially for women traveling intentionally and independently.

We invite you to press play, read the story, and experience Jacksonville through a deeper lens.

Thank you to those who have toured and explored with Yollie and Explore Jax Core.

Article written by Essence contributor Bowser.

Ready to experience Jacksonville’s story for yourself? Book your tour today.

02/24/2026

Jacksonville, FL has always played a powerful role in North American history — and today, it proudly stands as an official stop on the U.S. Civil Rights Trail.

Recently, I had the incredible pleasure of sitting down with First Coast News’ Deja Mayfield to share how my passion project evolved into a purpose-driven business dedicated to telling Jacksonville’s story — with a special emphasis on its rich Black heritage and history. After our chat, we hopped in my ride “Royce” and explored the very historic sites that helped shape the movement.

Thank you, , for taking the ride and helping amplify these stories.

Now it’s your turn.

🎟️ Book your seat on our NEW U.S. Civil Rights Trail — Jacksonville tour and experience the history where it happened.

Seats are limited — reserve yours today.

02/11/2026

River City Live — Yollie’s of a guest today on the show, so tune in today at 9:30am this morning. It’s always a great time to talk about history in Jacksonville, St. Augustine and the First Coast. Join me!

02/10/2026

“THE HARP” — Is it a mural, or is it a sculpture? 👀
Either way, it opens the door to a powerful story deeply rooted in Jacksonville.

This single work connects the dots between Lift Ev’ry Voice and Sing, the Stanton School, James Weldon Johnson, prayer, poetry, protest, and U.S. 🇺🇸 history.
Whew… it’s a lot — and it’s that important.

📅 Remember the date — February 12th.
126 years later, join Yollie this Thursday at 5:00 PM for a FREE walking tour as we visit the historic site where the song was first performed — right here in Jax, FL.

📢 Registration required
🔗 Link in bio
👉 https://jbdf.typeform.com/to/HKITl5fy

Event Details
📆 February 12, 2026
📍 Lift Ev’ry Voice and Sing Park
🗺️ 120 Lee Street, Jacksonville, FL
⏰ 5:00 – 6:30 PM
🚶🏾‍♀️ Tour begins promptly at 5:10 PM

Come walk the story. Come feel the history.

02/09/2026

02/07/2026

“First Class” 360 Black History Tour 365 — This was a GREAT tour filled with history and questions about Jacksonville’s Black history. They were lively, engaging and interested in learning about Jacksonville’s Black History and those folks who once called Jacksonville home.

“First Class” is how we ride — Fully enclosed vehicle with Heat 🥵 on this chilly 🥶 days in Northeast Florida we were good.

Education and Corporate Group Tours Available | ExploreJaxCore.com 🔗 in bio

02/05/2026

‼️ New Tour Alert - ‼️
Congratulations

“JACKSONVILLE CIVIL RIGHTS TRAIL: THE LEGACY PROJECT -

Jacksonville’s story is an essential chapter in America’s Civil Rights Movement. In this city, leadership emerged across every level of community life. Faith leaders, community advocates, educators, business owners, students, veterans, and families worked across neighborhoods and generations to challenge injustice and expand opportunity. Youth leadership was central to this work, shaping strategy, sustaining momentum, and carrying the movement forward.

The Jacksonville Civil Rights Trail brings these stories into public view through place-based markers, education, and storytelling. Each site marks where history unfolded, connecting visitors to the streets, neighborhoods, and institutions where organizing took root and change was demanded. The Trail honors both well-known moments and the everyday leadership that sustained the movement, reminding visitors that progress is built through collective effort.

Among the Trail’s most defining moments is Ax Handle Saturday in 1960, when peaceful demonstrators in downtown Jacksonville were met with organized violence. National attention following the event exposed the resistance faced by those seeking basic civil rights and strengthened local resolve, accelerating efforts that reshaped the city’s public life.

Together, these sites preserve Jacksonville’s Civil Rights legacy and invite reflection on the power of community action to create lasting change.”

Source: civilrightstrail.com

Book your tour today
ExploreJaxCore.com | 📞 904/520-5995

02/05/2026

Thank you—Y’all came from your respective four corners the 🇺🇸 to meet up in Jacksonville, Florida. I pray 🙏🏾 we lived up to your well traveled expectations. I most certainly appreciate you for booking a tour with Yollie—Black History and Heritage Tour. Thank you for supporting Black owned businesses on your visit (it matters).