11/09/2026
LinkedIn ranked travel advisor the fifth fastest-growing career in the US in 2025, and it’s still in the top 25 this year.
That would have surprised me in 2017. That year, I planned a trip to England for the British Grand Prix and went looking for a travel advisor. I called three. None returned my call. A fourth tried to sell me exactly what I said I didn’t want.
That experience is a big part of why I became one. But in 2019, when I told friends and colleagues I was becoming a travel advisor, I heard the same question over and over: “Is that still a thing?”
It is.
So why are more people turning to advisors, even in the age of AI? I think it comes down to two things.
First, we don’t know what we don’t know. There are parts of a trip most people never think about until they need them, like travel insurance. An advisor looks at the whole trip, not just the pieces you can see.
Second, a “deal” isn’t always a deal. I’ll always look for promotions. But that hotel in Rome that’s hundreds of dollars cheaper deserves a careful look. Where is it? What does it offer? What are you giving up for that price?
Being a travel advisor today isn’t just booking a flight and a hotel. Many clients now come to me with an itinerary they built with AI. That’s a good starting point. I review it for practicality, completeness, and accuracy, and recommend alternatives that better fit how they like to travel. Once the plan is complete, we begin making reservations. And I follow the trip through to the end.
Many people entering the profession today bring strong professional backgrounds in law, finance, and accounting. Mine was 43 years in operations, supply chain, and financial management for international companies. It taught me that the details are where trips go right or wrong.
Have you ever worked with a travel advisor? What made the difference for you?