Jefferson WI Tourism

Call Directions Contact the business

Jefferson WI Tourism Nestled in the heart of southern Wisconsin, Jefferson offers the perfect blend of small-town charm.

Visitors can stroll along the Rock River, enjoy beautiful outdoor spaces. Jefferson, WI is an inviting destination for a weekend getaway.

🍂🎣 Fall Fishing is Heating Up in Jefferson, Wisconsin! 🎣🍂Fall is in full swing, and while the temperatures are cooling, ...
10/22/2026

🍂🎣 Fall Fishing is Heating Up in Jefferson, Wisconsin! 🎣🍂

Fall is in full swing, and while the temperatures are cooling, the fishing action is heating up! 🍁

Autumn is a favorite season for Wisconsin anglers, and for good reason. Cooler water temperatures can bring exciting fishing opportunities for prized catches like musky and walleye. Some of the biggest fish of the year are caught this time of year, making fall the perfect time to get out on the water or cast a line from shore.

Whether you're a seasoned angler or planning a relaxing fishing getaway, Jefferson is a great place to enjoy the beauty of Wisconsin in the fall. 🍂🐟

🎣 Plan your next fishing adventure! Find boat and shore fishing locations, along with park accessibility maps, through the Wisconsin DNR:
https://dnr.wisconsin.gov/topic/OpenOutdoors/AccessFish

Pack your gear, enjoy the fall colors, and make some fishing memories in Jefferson!

📍 Visit Jefferson, Wisconsin — where fall adventures are waiting!

🍂 Fall Is Calling — Come Explore Jefferson, Wisconsin! 🍁It’s a cool time to visit Jefferson! 🍃 With milder temperatures ...
10/20/2026

🍂 Fall Is Calling — Come Explore Jefferson, Wisconsin! 🍁

It’s a cool time to visit Jefferson! 🍃 With milder temperatures and nature’s kaleidoscope of autumn colors, it’s the perfect season to get outside and explore.

🚶‍♀️ Take a leisurely walk beneath a colorful canopy of trees.
🚴 Enjoy a scenic bike ride surrounded by fall foliage.
🥾 Hit the trails for a refreshing hike and take in the beauty of the season.

From crisp autumn air to vibrant shades of red, orange, and gold, Jefferson is the perfect place to slow down, reconnect with nature, and enjoy the great outdoors.

🍁 Make the most of fall. Get outside, explore local, and discover Jefferson!

🐦📚 Hooray for a new StoryWalk in Jefferson! 🌳Looking for a fun way to enjoy the outdoors with the family? Take a stroll ...
10/15/2026

🐦📚 Hooray for a new StoryWalk in Jefferson! 🌳

Looking for a fun way to enjoy the outdoors with the family? Take a stroll along the Bill Brandel Trail and discover our newest StoryWalk book, Hooray for Birds! by Lucy Cousins! 🐦🎨

Enjoy some fresh air, follow along with the story, and admire the colorful illustrations as you make your way through this delightful adventure. It’s the perfect way to combine reading, nature, and quality time together! 💚

📍 Where to begin: The story starts right next to the playground at Stoppenbach Park.

So grab the kids, lace up your walking shoes, and get ready to say, “Hooray for Birds!” We’ll see you on the trail! 🐤🌿

🤠 The Great Badgerland Pro Rodeo is coming to Jefferson County Fair Park THIS weekend!!October 16-18 for three exciting ...
10/13/2026

🤠 The Great Badgerland Pro Rodeo is coming to Jefferson County Fair Park THIS weekend!!

October 16-18 for three exciting days of rodeo action, great food, family fun, and high‑energy entertainment.

🔥 Non-Stop Rodeo Action 🔥
Watch top professional cowboys and cowgirls compete in adrenaline-fueled rodeo events, including:
✅ Ba****ck Bronc Riding
✅ Saddle Bronc Riding
✅ Bull Riding
✅ Barrel Racing
✅ Steer Wrestling
✅ Tie-Down Roping
✅ Breakaway Roping
✅ Team Roping

✨ Food vendors, b**r garden, and official Big Hat Rodeo merchandise available on‑site.

Full details and tickets are available here 👉
https://bighatrodeo.com/event/great-badgerland-pro-rodeo-2/2026-10-16/?fbclid=IwY2xjawUfhVdwZG9mAWV4dG4DYWVtAjExAHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR5XPnnntsFT5WybC5qwJRfsUdx5d7s-C1v1vdCeYSp0Neg9Z8CEBpwTHI4mmg_aem_uHrIcjzlu0uffdpypSbB-Q

🍂 Fall in Love with Jefferson, Wisconsin! 🍁Fall colors are beaming all across the City of Jefferson, making this the per...
10/12/2026

🍂 Fall in Love with Jefferson, Wisconsin! 🍁

Fall colors are beaming all across the City of Jefferson, making this the perfect time to get outside and enjoy the beauty of the season!

Take a stroll through downtown, explore the Glacial Drumlin Trail, or simply slow down and take in the vibrant colors all around you. 🌳🍂

Planning a day trip or a weekend getaway? Jefferson is calling! And don’t forget — many of our outdoor patios are still open, giving you the perfect spot to relax, grab a bite or a drink, and enjoy the sights from outside. ☕🍽️

Come experience fall in Jefferson and make a few colorful memories along the way! ❤️🍁

🍂 Fall is the perfect time to get outside and experience Jefferson! 🍁Whether you’re kayaking on the Rock River, hitting ...
10/08/2026

🍂 Fall is the perfect time to get outside and experience Jefferson! 🍁

Whether you’re kayaking on the Rock River, hitting the links at Jefferson Golf Course, catching a movie at the Highway 18 Drive-In Theatre , feeling the adrenaline rush at Jefferson Speedway, or taking to the skies with Wisconsin Skydiving Center, there are so many ways to enjoy the great outdoors.

Take in the beautiful fall colors, make some memories, and experience all that Jefferson has to offer this season! 🍁🌳🚣‍♀️🏌️‍♂️🏎️🪂

Kayak rental at instapaddle.com

Fall is here, and Jefferson gets even better when the leaves change. 🍂 So here's the question: What's your favorite fall...
10/06/2026

Fall is here, and Jefferson gets even better when the leaves change. 🍂 So here's the question: What's your favorite fall activity around here?

🥾 Fall hike
🎃 Festival + pumpkin patch
🍺 Local brewery + Winery
🎨 Farmers market + coffee
🚴 Scenic bike ride

Drop your favorite fall activity below—and tag someone you're doing it with this season. Let's see what makes fall in Jefferson special.

10/04/2026

🍂 It’s Sunday Funday in Jefferson! 🍂

There’s still plenty happening for everyone in the family! From local shopping and delicious treats to family-friendly fun, community events, outdoor activities, and more, there’s something for everyone to enjoy.

Take advantage of the beautiful fall colors and cooler temperatures, get outside, explore, and make a weekend of it in Jefferson! 🍁🛍️🌳

🐐 SUNDAY, OCTOBER 4
🐦 The Big Sit | Lubahn Park | 7–10 AM

🥞 Pancake Breakfast | Jefferson Fire & EMS | 7:30–11:30 AM

🎨 Re:Craft and Relic | Jefferson County Fair Park | 10 AM–4 PM

🚣 5th Annual WISCO Chase Rowing Regatta | Rock River Landing Park | Morning–Afternoon

🍁 FALL IN LOVE WITH JEFFERSON!
Gather your family and friends, explore local businesses, enjoy the outdoors, and experience everything Jefferson has to offer this fall! ❤️🐐

⚾️🌟 Make tonight—Saturday, October 3—a Wisconsin night to remember! 🌟⚾️Head to the Highway 18 Outdoor Theatre for a fun,...
10/03/2026

⚾️🌟 Make tonight—Saturday, October 3—a Wisconsin night to remember! 🌟⚾️

Head to the Highway 18 Outdoor Theatre for a fun, family-friendly tailgate experience and catch Milwaukee vs. San Diego under the stars! 🌙⚾️

Bring the family, invite your friends, pack your Brewers spirit, and enjoy an evening that celebrates everything we love about Wisconsin—baseball, community, great company, and the outdoors.

🍔 Food and beverages are welcome with a carry-in permit.

👨‍👩‍👧‍👦 The tailgate is family-friendly, and everyone is welcome!

Whether you’re visiting the area or looking for a memorable night close to home, Highway 18 Outdoor Theatre is the place to be tonight. Come early, enjoy the tailgate, soak up the atmosphere, and cheer on the Brewers beneath the October sky!

🌟 Make a night of it. Make some memories. See you tonight!

10/03/2026

🍂 FALL IN LOVE WITH JEFFERSON! 🍂

This weekend is packed with fun, community, and plenty of reasons to Fall in Love with Jefferson! ❤️🐐

There are events happening all weekend long for everyone’s interests—from shopping and local treats to family fun, community events, outdoor activities, and more. Be sure to get outside, enjoy the beautiful fall colors and cooler temperatures, and make a weekend of it in Jefferson!

🐐 SATURDAY, OCTOBER 3
🧁 Carefree Crumbs Pop-Up Clean Bakery | Tan-A-Latte | 8 AM–1 PM

💎 Rock & Gem Show | Jefferson County Fair Park | 10 AM–5 PM
Also Sunday, 10 AM–4 PM

🎀 Jefferson County Cancer Coalition | Buffalo Bar – Watertown | 11 AM–4 PM

🎉 Family Fun Fest | Rotary Park | Jefferson Main Street Association Inc | 11 AM–3 PM

🍦 Stuff Your Stanley | Jerzey Junction Ice Cream & Candy Shoppe | 12 PM
🏍️ Final Event for Homeless Vets 60-Day Benefit Ride | Klicka's Rock and Bowl | 2–7 PM

🐐 Friends of Goat Island – Goats Departure | Goat Island Landing | 4:30 PM

🐐 SUNDAY, OCTOBER 4
🐦 The Big Sit | Lubahn Park | 7–10 AM

🥞 Pancake Breakfast | Jefferson Fire & EMS | 7:30–11:30 AM

🎨 Re:Craft and Relic | Jefferson County Fair Park | 10 AM–4 PM

🚣 5th Annual WISCO Chase Rowing Regatta | Rock River Landing Park | Morning–Afternoon

🍁 Make a weekend of it and come FALL IN LOVE WITH JEFFERSON!

Gather your family and friends, explore local businesses, enjoy the outdoors, and experience everything Jefferson has to offer this fall! ❤️🐐

Address

230 S. Main Street
Jefferson, WI
53549

Opening Hours

Monday 10am - 3pm
Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm

Telephone

+19206744511

Website

Alerts

Be the first to know and let us send you an email when Jefferson WI Tourism posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Jefferson WI Tourism:

Shortcuts

Share