Explore JCTX

Explore JCTX Johnson City Texas - There's so much more to explore.

Say hello to another of our wonderful local wine purveyors -  Tatum Cellars was founded with a vision to produce a  trul...
05/07/2026

Say hello to another of our wonderful local wine purveyors -

Tatum Cellars was founded with a vision to produce a truly dry, Provence-style rosé. in the Texas Hill Country. The Tatum Cellars team, led by Josh Fritsche, focuses on producing single-vineyard wines that uniquely express the Texas terroir.

Stop by their tasting room and sample their wines soon - you’ll love their passion for Texas wine and vitaculture.

Just in case you’re new here and haven’t discovered our little corner of the Texas Hill Country... welcome to Johnson Ci...
04/29/2026

Just in case you’re new here and haven’t discovered our little corner of the Texas Hill Country... welcome to Johnson City.

We’re an authentic Texas small town with:

Locally produced wine and cozy tasting rooms
Locally brewed beer (that’s won international awards)
A Presidential history
A world-class science museum
Great Texas food - burgers, barbecue, Tex Mex and more (ask us about our internationally renowned local chefs)
Top-notch local, state and national parks
Texas sunsets and dark starry skies

Plan your next visit soon and come explore everything Johnson City has to offer!

There’s just something about a farmers’ market - seeing, smelling and sampling fresh produce, learning about local artis...
04/22/2026

There’s just something about a farmers’ market - seeing, smelling and sampling fresh produce, learning about local artisans and makers, getting your groceries and supplies one step closer to home. 
 
We are so excited to have the LBJ Farmers Market reimagined and up and running in Johnson City. It’s on 2nd and 4th Thursday evenings so you can make it your first stop if you’re planning a weekend stay, or just use it as a great excuse to enjoy dinner and drinks downtown. 

📍 Vinovium, Downtown Johnson City
🗓 2nd & 4th Thursdays
⏰ 4 to 7 PM

Thank you to  and for your work in bringing this producer-focused market to the area.
Plan to stop in and visit! 











&leaf



Your Johnson City shopping list starts here. 🛍️From bohemian boutiques to antique treasures to artisan lavender finds, d...
04/09/2026

Your Johnson City shopping list starts here. 🛍️

From bohemian boutiques to antique treasures to artisan lavender finds, downtown JC has the kind of shops that make you want to slow down and stay a while.

Save this post for your next Hill Country getaway and come home with something you actually love.

📍 Johnson City, TX
🔗 Full guide at explorejctx.com

Wishing you a joyful Easter weekend, filled with celebration, friends, and family.  During this festival of rebirth, we’...
04/04/2026

Wishing you a joyful Easter weekend, filled with celebration, friends, and family.

During this festival of rebirth, we’re inspired by the Hill Country skies and Hill Country flowers, and looking forward to more spring beauty in the weeks to come.

Travel + Leisure just released their Guide To Johnson City — and honestly, we’ve been waiting for this moment. 🌿✨Whether...
04/03/2026

Travel + Leisure just released their Guide To Johnson City — and honestly, we’ve been waiting for this moment. 🌿✨

Whether you’re sipping Texas wines at Vinovium or Tatum Cellars exploring Wine Road 290 with a stop at Ron Yates, or knocking back award-winning craft beer at Pecan Street Brewing— there’s something here for everyone. Fuel up on BBQ and burgers at Proof & Cooper, treat yourself to fine dining at Bryanson290, grab a creative cocktail at Nice N Easyeasytx , or start your morning right at The Jittery Biscuit.

Grab a beer and a locally raised wagyu beef taco (or steak) at The Local Bull, find one-of-a-kind handmade gifts (and pottery painting!) at Grace & Gratitude, and follow your nose June Bloom Lavender — where the lavender is fresh and the store cat is famous.

Stop by Herencia Cuisine for Michelin star cuisine served from a bright orange truck.

Bring the kids to Science Mill for 50+ hands-on STEM exhibits inside a gorgeous historic mill, or head out to The Exotic Resort Zoo for a safari adventure with 45+ species of animals. Nature lovers can hike and swim at Pedernales Falls State Park or join a conservation tour at Bamberger Ranch Preserve — 5,500 acres of real Texas Hill Country at its finest.

This is Johnson City. The real Texas Hill Country — where people connect, explore, and always leave wanting more.

Don't miss the Johnson City Wildflower Festival April 18 & 19!

explorejctx.com | Link in bio to plan your trip.

Address

100 East Main Street
Johnson City, TX
78636

Opening Hours

Thursday 11am - 4pm
Friday 11am - 4pm
Saturday 11am - 4pm

Telephone

+18308687684

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