
04/01/2025
For as long as your author been writing about the space, there have been countless airline promises to offer a “personalized” experience, whether through the booking channel, at the airport, or more crucially via the inflight entertainment system.
But few airlines have made genuine attempts to actually personalize anything that matters, and fewer still have actually been successful.
On a pair of recent flights, Delta Air Lines showed what’s possible, as a starting point, with its Delta Sync seatback graphical user interface enabled.
While the amount of personalization pales in comparison to what many companies have been doing on the ground for a long time, it was the first instance where I observed an airline successfully doing something in this regard that made the experience appreciably better.
Full report: https://runwaygirlnetwork.com/2025/03/how-delta-sync-seatback-demonstrably-improves-paxex/