02/12/2023
The Las Vegas sign on the South Las Vegas strip is one of the most iconic landmarks in the world, and a symbol of the glitz and glamour of Sin City. The sign has become synonymous with the city of Las Vegas, and attracts millions of visitors every year who come to take photos and admire its vibrant, colorful design.
The sign was first erected in 1959, and was designed by local graphic designer Betty Willis. The sign was created as a way to promote the new housing development called “Hollywoodland” (now called Hollywood Ranch), but it soon became a symbol of the city of Las Vegas and the gambling and entertainment industry that flourished there. The sign features bold, bright neon letters, with each letter being approximately 30 feet tall.
The Las Vegas sign is a great example of the distinctive style of neon advertising that was popular in the mid-twentieth century. This style was characterized by its use of bright, eye-catching colors and bold, clear lettering that was easy to read from a distance. The sign’s designers carefully chose the colors for the letters to ensure that they would stand out against the background and grab the attention of passersby.
In addition to its visual impact, the Las Vegas sign is also a symbol of the city’s history and cultural heritage. It reflects the boom years of the mid-twentieth century, when Las Vegas was emerging as a major destination for travelers and tourists. At a time when the city was rapidly expanding, the sign served as a beacon of hope and a symbol of the limitless potential of the city.
In recent years, the Las Vegas sign has undergone several renovations to restore it to its original condition. Despite its age, the sign remains as popular and recognizable as ever, and continues to attract visitors from all over the world who come to see it and capture memories of their visit to the city.
In conclusion, the Las Vegas sign on the South Las Vegas strip is a remarkable example of mid-twentieth century neon design, and a symbol of the city’s rich history and cultural heritage. Whether you’re a first-time visitor or a lifelong resident, the sign is a must-see landmark that captures the spirit of Las Vegas and the excitement of the city.
Visit Vegas October 2023
https://ustravelaccessories.com/virtual-luxury-travel-specials
Bibliography:
Johnson, R. (2019). The neon boneyard: preserving Las Vegas’s neon history. Las Vegas Review-Journal.
Kwon, Y. (2018). The neon lights of Las Vegas. The New York Times.
Trosper, R. (2013). Sign language: the art of Las Vegas signage. Nevada Humanities.
Willis, B. (2000). Designing the Las Vegas sign. Nevada Historical Society Quarterly.
Video licensed to Bruce Oliver by Envato Elements
