
03/04/2025
IITA Summit 2025 | The Power of Sports Tourism
Sports and tourism are a winning team! At IITA Summit 2025, Luisa Mendoza, GTSE - Global Tourism Sports & Entertainment, led a dynamic discussion on the growing influence of sports tourism and its impact on international inbound travel.
With major events like the FIFA World Cup, the Olympics, the Super Bowl, the NBA Finals, and Major League Baseball drawing global audiences, the session explored how sports tourism fuels economic growth, cultural exchange, and destination branding.
Panelists shared key insights on how destinations can leverage sports tourism to attract international visitors:
✅ Jeff Gayduk, Premier Travel Media
✅ Brandon Furyk, Onward, Group Travel Services
✅ Mark Topley, New York Yankees
Thank you to our panelists for showcasing the power of sports tourism in driving long-term success for destinations!