05/21/2026
St. John Valley Chamber of Commerce Announces New Executive Director, Christina Ouellette
________________________________________
Madawaska, Maine — The Board of Directors of the St. John Valley Chamber of Commerce is pleased to announce that Christina Ouellette of Madawaska has accepted the position of Executive Director, officially beginning her role on June 29, 2026. Her appointment marks an important milestone for the Chamber as it prepares for a new chapter of growth, collaboration, and renewed engagement with businesses across the St. John Valley.
Christina Ouellette is an accomplished operational leader and healthcare professional with over a decade of experience driving organizational excellence, compliance, and team management across Maine. Backed by a strong clinical background as an LPN Charge Nurse, Christina has excelled in environments demanding strategic problem-solving and cross-functional collaboration. Her leadership tenure includes serving as a Residential Manager, where she directed multiple facility sites, managed large-scale staff teams, and enforced strict regulatory compliance.
Originally born in Connecticut, Christina moved to Northern Maine in 2007 and is a long-time resident of Madawaska. Deeply committed to local civic leadership and economic growth, she serves as the Chairman of the Madawaska Planning Board, guiding community development and zoning initiatives. She is also a local entrepreneur and the founder of Bramble & Tide Travel Co.
Reflecting on her new role, Christina shared her enthusiasm for the work ahead.
"I am incredibly honored and thrilled to step into this new position (says Christina). Northern Maine has been my home for nearly two decades, and I am deeply invested in its future. I look forward to working closely with our local businesses and non-profits to foster strong partnerships, support sustainable economic growth, and champion this unique community we all share."
The Chamber’s leadership expressed equal confidence in the direction Christina will bring:
Board President Sam Corey emphasized the significance of the hire and the excitement surrounding the Chamber’s next steps.
"We are delighted to welcome Christine as our new Executive Director. She enters the role highly motivated, bringing a wealth of experience that we believe will greatly benefit our members. We appreciate the patience and understanding from the communities we represent as we worked to fill this important position. We're excited to resume operations with fresh ideas and new perspectives on growing commerce and tourism in the St. John Valley."
Vice President Brian Bouley highlighted the thoughtful approach the Board took in selecting the right candidate.
“We are very pleased with our decision to hire Christina as Executive Director after going without one since December 2025. The Board of Directors did not want to rush into looking for a new Executive Director since we were preoccupied with our largest event of the year, the Top O’ Maine Trade Show, and wanted to give their search the serious attention required to find the right person, and I believe we did that.”
Christina’s arrival comes at a pivotal moment for the Chamber, which is eager to re-energize its programming, strengthen partnerships with local businesses, and continue promoting the St. John Valley as a vibrant place to live, work, and visit. Her leadership is expected to bring renewed structure, visibility, and forward momentum to the organization’s mission.
Welcome Christina!
