Open Eye Tours & Photos

Open Eye Tours & Photos Open Eye Tours LLC One-of-a-kind customized tours since 1983. Visit places seldom seen, or the most popular ones, with or without walking. Your day, your way.

Personalized itineraries and site specific songs, chants, more...Enjoy spots group tour buses and vans can't access. Private Guide Pono Fried (M.A.) uses his 30 + years experience & Hawaiian cultural immersion to plan an educational/environmental private tour that is uniquely interpretive, personal & fun! Top resort/guide book references; fully insured with Commercial Auto & Liability Insurance and P.U.C. license. Pono helps you discover the real beauty of Hawaii; weaving together her sites & sounds, legends & stories, nature & wildlife, music & food, & most of all, her Aloha.

New review on Trip Advisor:Maureen K5 contributionsPono is an absolute legend!Jul 2026Our family of 5 had an unforgettab...
07/22/2026

New review on Trip Advisor:
Maureen K
5 contributions

Pono is an absolute legend!

Jul 2026
Our family of 5 had an unforgettable experience exploring the Road to Hana with Pono. His breadth of knowledge on Hawaiian history, lore, legend, flora, fauna, geology, music, and food was nothing short of dazzling. His tour was an absolute highlight of our 17-day trip to the Hawaiian islands.

Prior to our trip, Pono reached out to us about special requests and preferences, and to get to know a little bit about each of us. Based on our responses, he was able to gear parts of the tour to our particular interests. We pretty much left the tour stops up to Pono, but his adding in details that appealed to us personally kept us all attentive and engaged throughout the entire 10-hour day. That alone was a tremendous feat!

Since we were staying in Kapalua, we agreed to meet Pono closer to start of the Road to Hana. He met us with beautiful leis he had made from flowers he had grown on his organic farm. Pono performed a traditional Hawaiian chant to greet us and open the tour. He also told a couple of groan-worthy jokes (we quickly learned he's quite the quipper) that put our kids at ease, then we embarked in his comfortable and well-maintained Honda Pilot.

Pono was able to interweave stories of Maui and the road to Hana with music -- some funny, some beautiful, some to help illustrate his points. All of our senses were engaged as we observed beautiful landscape and listened to the history of this enchanting island. He helped us see beyond the beautiful waterfalls and beaches to the heart of the island itself. One thing became clear - "tour guide" isn't a job for Pono . He has a passion for Hawaii and wants others to experience it and share in it. He even brought several delicious fruits from his own farm and shared them with us as a snack a couple of hours into the tour!

Pono's 40 years on the island has led to him being "adopted" by a couple of different Hawaiian families, and it really shows. We stopped at a roadside stand where Pono knew the "Auntie" in charge. He talked with her and introduced her to us, then she did an impromptu hula. At another location, we visited a church that had just finished Mass. Pono knew and greeted the various local people at the church. The priest gave our family a special blessing, which really stood out as an unexpected highlight of the tour. We could not believe that we were lucky enough to have such a personal experience with the land and people of Maui.

When we made it to Hana, we explored black sand beaches and the legendary town itself. During all of the driving, Pono made sure to engage with each of our children and discuss their interests -- fishing, geography, even the pros and cons of his Honda Pilot. We learned so much in the best way possible -- by experiencing it. With that, we, too, developed a love for the island.

When Pono dropped us back off at our car, he did another traditional Hawaiian chant, and gave us a goody bag of parting gifts. We got in our car and looked at each other. We actually needed some time to digest everything we had just experienced. Throughout the remainder of our trip, "Uncle Pono" became a topic for our family. Whether we compared the quality of other fruit to that which he had provided, recounted his stories, or queued up "Huli Huli Chicken" on Spotify, we made Pono a metaphorical fixture for the rest of our vacation.

Oh -- and as if that weren't enough, he took about 300 pictures of our family as we explored the Road to Hana, and provided them to us on a Google Drive so we can reflect on our memories forever.

I have no doubt that Pono's tours are all customized to the needs of his individual clients. That is what makes it worth every penny. In fact, we like to think we've adopted Pono into the Kirk Family.

Written July 22, 2026

Trip Advisor Review of their orientation tour!Solene GIncredible private tour of MauiDec 2025My family had an incredible...
02/04/2026

Trip Advisor Review of their orientation tour!

Solene G

Incredible private tour of Maui

Dec 2025
My family had an incredible experience doing a private tour with Pono - I cannot recommend him enough! Pono was referred to us by the concierge service at the Grand Wailea Maui and we are so glad they did. The tour lasted almost the full day and it was personalized to both our interests as well as our physical abilities. Even though we were restricted by a bad knee Pono was still able to take us to beautiful spots in nature where he educated us on the flora, fauna, and history of Maui. He also served us an incredible lunch with fresh fruits from his garden and he performed a concert for us while we ate. He knows so many incredible hidden spots that we would have never seen without him. His tour was the highlight of our trip!

Written February 3, 2026

Happy New Year 2026!Client Kerry Scott posted this on Trip Advisor today;Incredibly beautiful, personalized, fun, and in...
01/03/2026

Happy New Year 2026!

Client Kerry Scott posted this on Trip Advisor today;

Incredibly beautiful, personalized, fun, and informational tour!

Review of Open Eye Tours & Photos
Reviewed yesterday
On our honeymoon, Pono took us during December to a number of very interesting places that we would have never thought to check out on our own! We saw some must see items, and lots of of beautiful local places to get that real Hawaiian feel! He had games and lots of interesting information for us during the drive, and even brought us homemade leis and fresh fruit grown on his farm! He was incredibly knowledgeable, and made our last day in Hawaii a very memorable one.
Date of experience: December 2025

Trip Advisor ReviewGwen BUnforgettable experienceFeb 2025 • FamilyWe are so happy we chose to experience the Road to Han...
03/13/2025

Trip Advisor Review
Gwen B
Unforgettable experience
Feb 2025 • Family
We are so happy we chose to experience the Road to Hana with Open Eye Tours. My husband and I have mobility issues and our guide, Pono Fried created a customized tour for us. Pono picked us up at our hotel and presented each of us with a fresh lei made from beautiful flowers he picked on his farm that morning followed by a chant. I don’t think there is a question that you could ask about the island, it’s people, customs or legends that Pono couldn’t answer. As we travelled along the Hana highway he explained where we were and what we were seeing. It is such a beautiful and challenging drive. Hundreds of sharp curves and many many one way bridges but the scenery is breathtaking. My husband was so glad he wasn’t driving as it would be very stressful and he would not have been able to experience the beauty as his focus would have to be on his driving. The eucalyptus trees are so intriguing-something we will never see again. When we stopped for lunch at a roadside mom and pop shop we enjoyed pulled pork on a bun as well as cookies Pono had baked and were introduced to several fruits also from his farm that we had never tried before. While we were seated outside at a shaded picnic table Pono invited us to try several local musical instruments that he had brought with him. It was fun! As we continued our journey we were in awe of the beauty and history and knowledge that Pono shared. At one point he jumped out of the vehicle and ran down to the beach to bring back a handful of black sand for us to experience— see and touch! Pono speaks several languages, plays several musical instruments, has composed music for symphonies so he has many talents and can discuss a wide range of topics. We enjoyed listening to a wide variety of music along the way. Hana town is a pretty, sleepy little town which we were pleased we got to see before we turned around to start our journey back. Again Pono ran to get a handful or red sand for us to experience. He really wanted us to experience the turtles that come up to sleep on the beach just before dusk. We were delighted to see in excess of 30 turtles— a sight to behold! While we were there Pono performed a blessing in the form of a chant. Throughout our journey Pono took lots of pictures of the scenery including us which he sent to us later that evening. He has also sent many emails with information about the many topics, history, and legends that were discussed but would be difficult to remember in detail. We would recommend Ope Eye Tours to make your trip to Maui unforgettable.

Joanne AUnparalleled Service and Incredible DayReview of Open Eye Tours & PhotosReviewed 1 week agoWhat a fabulous day m...
02/16/2025

Joanne A
Unparalleled Service and Incredible Day
Review of Open Eye Tours & Photos
Reviewed 1 week ago
What a fabulous day my husband and I had with Pono, traveling the Road to Hana and seeing the sights along the way, many of them hidden from the road and unreachable had we been on a typical tour bus. We considered a few other companies but riding around on an impersonal tour bus with countless tourists didn’t appeal to us as a way to discover this side of Maui. From the moment I called him to get more information, he was in constant communication, emailing us recommendations, possibilities, and ideas on what to include in our tour.

He certainly customized the day to our preferences and wants and even brought along plenty of drinks and snacks for us. We were staying in West Maui and opted to meet Pono near the airport to maximize on the opportunities along the road to Hana. We started the day with a Hawaiian chant and boarded his Honda Pilot, where we had plenty of room to sit back, relax, and enjoy the scenery, the Hawaiian music playing on the car stereo, and his explanation of the island and sights. Among our favorites were the botanical gardens, lava tube, and witnessing the sea turtles swim ashore at sunset for their nightly rest at the beach. Most of the places we visited we had all to ourselves! Lunch of homemade pulled pork and an iced pineapple smoothie from a local eatery about halfway to Hana were delicious.

He’s lived in Hawaii for over four decades, has an educational background and attends Hula School, where to this day, he continues to learn about Hawaiian culture, chants, songs, and traditions that he enthusiastically shared with us. His knowledge of Hawaiian history, ancient customs, botany, folklore, and local stories rival the best of any Hawaiian native. He sings, plays the ukulele, speaks Hawaiian, and is a world traveler. All these experiences contribute to his passionate, unique, personalized tours. And with his welcoming personality and “dad jokes,” he quickly becomes more of a close friend than a guide.

Added bonuses included leis that he handmade from his flowering garden (which made heads turn whenever I wore them), an assortment of delicious, never-before tasted exotic fruits from his organic farm, and a goody bag full of Maui souvenirs. Every stop included photos of the natural landscape that surrounded us as well as portraits of my husband and me (beats the selfies!) that he shared after the tour. We now have a digital album of our day and countless of memories documented!

His hospitality didn’t stop with the tour but continued the following day with dozens of emails providing links to more information on what we saw, the music we listened to in the car, the games we played, and a follow-up phone call. We highly recommend his exceptional services and in fact, started passing along his contact information at our resort the day after the tour. Whatever your interests, age, or mobility, Pono Fried will give you an extraordinary day and unforgettable experience in Maui. Mahalo, Pono, for an incredible day!
Date of experience: February 2025

01/03/2025

David and Stace... Y
Trip Advisor contribution

Excellent Road to Hana tour with Pono and Open Eye Tours
Dec 2024 • Family
Late in December of 2024, our family scheduled a guided Road to Hana tour with Open Eye Tours. Pono had called us several weeks in advance to discuss our interests and to learn more about what we wanted to see and what we liked in regards to snacks and food. We weren't sure what to expect during our tour but Pono far exceeded any expectations we could have had. He greeted us with lei's that were handmade from materials he had grown on his own farm. He also had homemade snacks and fresh fruit that he had also grown on his own farm. He was very friendly and personable and immediately made us feel comfortable and welcomed. The tour that he took us on led us to both places that we had requested to see as well as other places that he knew about. All of them were spectacular. Pono filled our day with amazing sights, interesting facts about history, and insights on culture and language. Pono shared songs and experiences that made our tour very memorable. If we ever get the chance to visit Maui again, we would definitely ask Pono to give us another tour and share more of his knowledge and friendliness with us.

Written January 2, 2025j

01/03/2025

New Google Review:

David and Stacey Yankey
3 reviews • 0 photos
starstarstarstarstar Yesterday
Late in December of 2024, our family of 4 took a Road to Hana tour with Pono for the day. He called us ahead of the tour to discuss what we wanted to see and to learn what interests we had and what kind of food and snacks we enjoyed. Our travel agent had selected Open Eye Tours for our journey so we did not have any expectations for our day. The tour with Pono far exceeded anything that we could have imagined. The day tour that he put together for us was very personalized and private. He took us to a number of places that we had requested as well as places that were less frequented and more private. He also provided snacks and drinks as well as fresh fruit from his organic farm that we all enjoyed. Pono filled the whole day with thoughtful conversation, points of interest and knowledge, and general information about Maui, including history, language, and culture. Pono was so friendly and personable that he felt like a fifth member of our group immediately. I don't know if we will ever get the chance to go back to visit Maui again, but if we do, we will definitely contact Pono to see if he is available for another tour or just to visit and say hello.

Sweetest, beautiful family from Indiana/Kentucky; grateful for their great feedback;  wonderful end to last year and bri...
01/03/2025

Sweetest, beautiful family from Indiana/Kentucky; grateful for their great feedback; wonderful end to last year and bright start to the new year 2025! I’ll take excellent care of all clients …. Aloha!

Guest comments from the lovely Chin family:“Mahalo Pono!! We had an incredible time with you today - definitely a highli...
08/26/2024

Guest comments from the lovely Chin family:

“Mahalo Pono!! We had an incredible time with you today - definitely a highlight of our trip!

We had a perfect day yesterday and had a great sleep last night. Mahalo!

Hey Pono, thanks again for such a memorable experience. And for the great recommendations. We will be sure to let the Concierge know what a special experience we had with you, and provide you with a glowing recommendation.”

Chin Family
Westchester, New York

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