Explore Massena

09/04/2026

Massena Labor Day parade happening September 7th

Labor Day parade details from NorthCountryNow > https://tinyurl.com/mc5sva6h

MASSENA -- The annual Massena Labor Day Solidarity Parade will take place on Monday, Sept. 7 beginning at 11 a.m.  Parade floats and participants will make their way along the usual route, …

08/27/2026

MASSENA -- Massena Arts and Theater Association (MATA) has passed a new milestone in the Schine Theater restoration project after unlocking the first matching grant from the Northern New York …

08/22/2026

🎸 **Massena—and all of our neighbors who joined us—we salute you!** 🤘

Rockin’ The River 2026 was another incredible day at the Massena Town Beach, and it would not have been possible without the support of our sponsors, community partners, volunteers, performers, production team, vendors and everyone who came out to enjoy the event.

We put together a full recap with photos and recognition for the many people and organizations who helped make the day a success.

👉 Read the Rockin’ The River recap:
https://tinyurl.com/mw38aeac

Thank you again for supporting Rockin’ The River and showing up for our community. We hope you had as much fun as we did!

08/21/2026

🎸 **Massena—and all of our neighbors who joined us—we salute you!** 🤘

Rockin’ The River 2026 was another incredible day at the Massena Town Beach, and it would not have been possible without the support of our sponsors, community partners, volunteers, performers, production team, vendors and everyone who came out to enjoy the event.

We put together a full recap with photos and recognition for the many people and organizations who helped make the day a success.

👉 Read the Rockin’ The River recap:
https://tinyurl.com/mw38aeac

Thank you again for supporting Rockin’ The River and showing up for our community. We hope you had as much fun as we did!

Rockin’ The River: We Salute You was another great success, bringing a full afternoon and evening of live music, food, vendors and family activities to the St. Lawrence River.

08/21/2026

🚨ONLY A FEW HOURS REMAIN TO SHARE YOUR FEEDBACK AND CHANCE TO WIN - CLOSES AT MIDNIGHT TONIGHT! 🚨

🎸 Did you attend Rockin’ The River? We want to hear from you!

Whether you came for the music, food trucks, vendors, kids activities or just spent the day hanging out at the beach, take a couple of minutes and share your thoughts with us.

Complete our quick event survey and you’ll be entered for a chance to be one of FOUR winners of a $50 Visa e-gift card!

Your feedback helps us see what worked, what we can improve and what you’d like to see at future Rockin’ The River events.

⏰ Hurry — the survey closes Friday, August 21 at 11:59 PM!

👉 Survey link in the comments.

Thanks again for spending the day with us — and good luck! 🤘

08/18/2026

🎸 Did you attend Rockin’ The River? We want to hear from you!

Whether you came for the music, food trucks, vendors, kids activities or just spent the day hanging out at the beach, take a couple of minutes and share your thoughts with us.

Complete our quick event survey and you’ll be entered for a chance to be one of FOUR winners of a $50 Visa e-gift card!

Your feedback helps us see what worked, what we can improve and what you’d like to see at future Rockin’ The River events.

⏰ Hurry — the survey closes Friday, August 21 at 11:59 PM!

👉 Survey link in the comments.

Thanks again for spending the day with us — and good luck! 🤘

08/16/2026

Massena… WE SALUTE YOU! 🤘

What a day at the Massena Town Beach!

Thank you to everyone who came out and spent the day with us for Rockin’ The River: We Salute You. Seeing the beach filled with people enjoying the music, food, vendors and everything this event has to offer is what makes all the work that goes into it worth it.

To our vendors, food trucks, bands, sound crew, sponsors, volunteers & everyone who helped make today possible…

WE SALUTE YOU! 🫡🎸

It was a great day, and we’d love to hear what you thought! Take a few minutes to share your feedback with us and you’ll be entered for a chance to win one of our $50 Visa gift cards.

👉 exploremassena.com/rtr26survey

Thank you, Massena. We hope you had as much fun as we did!