Visit Middleton

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Visit Middleton Come to Middleton, Wisconsin, and discover why it's the middle things that make our community special
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With Pheasant Branch Conservancy to the north, Pleasant View Golf Course to the west, Lake Mendota to the east, and sharing borders with the city of Madison, the City of Middleton has something to offer every traveler. Enjoy nearly 80 dining and 55 shopping locations with a choice of nine hotels, as well as the areaโ€™s largest convention center hotel. Follow us on Instagram at .middleton

The City of Middleton encourages all viewers to use proper content. Any abusive or inappropriate content that violates the City of Middleton Social Media Policy will be removed from the site. No solicitations or sales are allowed on Visit Middleton's social media channels. All information posted on the site is subject to public record. Additionally, Visit Middleton's policy is to hide or delete comments that use:
โ€ข Swear words
โ€ข Hate speech
โ€ข Sexualized comments
โ€ข Libelous comments
โ€ข Misinformation
โ€ข Selling Items or Solicitation of any kind
โ€ข Fraudulent accounts/comments from fake Visit Middleton accounts
โ€ข And of course, spam messages

10/22/2026

โœจ ๐“๐ก๐ข๐ฌ ๐–๐ž๐ž๐ค ๐ข๐ง ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง | Oct. 22 โ€“ Nov. 2โœจ

Grab a costume and running shoes for ๐Ÿƒ Haunted Hustle, celebrate 40 years of making history at the ๐Ÿ’› National Mustard Museum anniversary, start early holiday shopping at The Bruce Companyโ€™s ๐Ÿ›๏ธ Autumn Artisan Faire, and ๐˜ฎ๐˜ถ๐˜ค๐˜ฉ more.

There are too many events to fit in one reel! Check out the full event calendar โžก๏ธ visitmiddleton.com/events

Who knew one fanโ€™s mourning over the Red Soxโ€™s โ€™86 World Series loss would lead to 40 years of mustard-filled joy?The Na...
10/21/2026

Who knew one fanโ€™s mourning over the Red Soxโ€™s โ€™86 World Series loss would lead to 40 years of mustard-filled joy?

The National Mustard Museum is celebrating ๐Ÿ’๐ŸŽ ๐ฒ๐ž๐š๐ซ๐ฌ of making zesty history and they want you to be a part of the party! ๐ŸŽ‰

Join from ๐ง๐จ๐จ๐ง ๐ญ๐จ ๐Ÿ‘ ๐ฉ.๐ฆ. ๐ญ๐ก๐ข๐ฌ ๐’๐š๐ญ๐ฎ๐ซ๐๐š๐ฒ, ๐Ž๐œ๐ญ. ๐Ÿ๐Ÿ’, to celebrate with free hot dogs (and lots of mustard), hear from the curator and guest speakers, enjoy a performance by the Martin Luther College Choir and see the unveiling of a new exhibit.

10/15/2026

โœจ ๐“๐ก๐ข๐ฌ ๐–๐ž๐ž๐ค ๐ข๐ง ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง | Oct. 15 โ€“ 25โœจ

Prost to a belated ๐Ÿป Oktoberfest celebration at Capital Brewery, catch a Madison Capitols ๐Ÿ’ hockey game, celebrate 40 years of making history at the ๐Ÿ’› National Mustard Museum anniversary, and ๐˜ฎ๐˜ถ๐˜ค๐˜ฉ more.

There are too many events to fit in one reel! Check out the full event calendar โžก๏ธ visitmiddleton.com/events

๐˜๐˜ตโ€™๐˜ด ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ ๐˜ธ๐˜ฉ๐˜บ ๐˜ธ๐˜ฆ'๐˜ณ๐˜ฆ ๐˜ค๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜Ž๐˜ฐ๐˜ฐ๐˜ฅ ๐˜•๐˜ฆ๐˜ช๐˜จ๐˜ฉ๐˜ฃ๐˜ฐ๐˜ณ ๐˜Š๐˜ช๐˜ต๐˜บ.Visit Middletonโ€™s ๐Š๐ž๐ž๐ฉ๐ข๐ง๐  ๐๐ž๐ข๐ ๐ก๐›๐จ๐ซ๐ฌ ๐–๐š๐ซ๐ฆ ๐œ๐ฅ๐จ๐ญ๐ก๐ข๐ง๐  ๐๐ซ๐ข๐ฏ๐ž ๐›๐ž๐ ๐ข๐ง๐ฌ...
10/14/2026

๐˜๐˜ตโ€™๐˜ด ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ ๐˜ธ๐˜ฉ๐˜บ ๐˜ธ๐˜ฆ'๐˜ณ๐˜ฆ ๐˜ค๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜Ž๐˜ฐ๐˜ฐ๐˜ฅ ๐˜•๐˜ฆ๐˜ช๐˜จ๐˜ฉ๐˜ฃ๐˜ฐ๐˜ณ ๐˜Š๐˜ช๐˜ต๐˜บ.
Visit Middletonโ€™s ๐Š๐ž๐ž๐ฉ๐ข๐ง๐  ๐๐ž๐ข๐ ๐ก๐›๐จ๐ซ๐ฌ ๐–๐š๐ซ๐ฆ ๐œ๐ฅ๐จ๐ญ๐ก๐ข๐ง๐  ๐๐ซ๐ข๐ฏ๐ž ๐›๐ž๐ ๐ข๐ง๐ฌ ๐ญ๐ก๐ข๐ฌ ๐“๐ก๐ฎ๐ซ๐ฌ๐๐š๐ฒ, ๐Ž๐œ๐ญ. ๐Ÿ๐Ÿ“, and we need your help!

Donate your extra winter gear to any of our drop- off sites and help WayForward Resources provide warm clothing to those in need.

๐Ÿ“† Oct. 15 - Nov. 5

โ„๏ธ Requested items: winter coats, snow pants, hats, gloves, scarves and boots for all ages.

๐ƒ๐ซ๐จ๐ฉ-๐จ๐Ÿ๐Ÿ ๐ฌ๐ข๐ญ๐ž๐ฌ ๐š๐ญ:
๐Ÿ“ KEVA Sports Center
๐Ÿ“ W***y Street Co-op West
๐Ÿ“ Middleton Public Library
๐Ÿ“ Middleton Visitors Center (at the depot)

๐Ÿ‚ ๐…๐š๐ฅ๐ฅ ๐œ๐จ๐ฅ๐จ๐ซ ๐ข๐ฌ ๐š๐ญ ๐Ÿ“๐ŸŽ% ๐ข๐ง ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง! ๐Ÿ‚The trees are starting to put on their autumn show, with plenty more color still t...
10/13/2026

๐Ÿ‚ ๐…๐š๐ฅ๐ฅ ๐œ๐จ๐ฅ๐จ๐ซ ๐ข๐ฌ ๐š๐ญ ๐Ÿ“๐ŸŽ% ๐ข๐ง ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง! ๐Ÿ‚

The trees are starting to put on their autumn show, with plenty more color still to come.

If a fall getaway is calling, now is a great time to explore Middletonโ€™s trails, parks and scenic spots while the season unfolds.

Keep an eye on the color report and check our website to plan your fall visit.

From Gilmore Girls-inspired fun to fall-filled moments around Downtown Middleton and Stone Horse Green, it was a great w...
10/12/2026

From Gilmore Girls-inspired fun to fall-filled moments around Downtown Middleton and Stone Horse Green, it was a great weekend to channel a little Stars Hollow right here in Wisconsin.

Thanks to everyone who joined and helped make the weekend memorable. Until next year, ๐’๐ญ๐š๐ซ๐ฌ ๐‡๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ƒ๐š๐ฒ๐ฌ! โœจ

๐˜‰๐˜ถ๐˜ต, Home & Gift, ๐˜ธ๐˜ฆ ๐˜ข๐˜ณ๐˜ฆ ๐˜ด๐˜ต๐˜ช๐˜ญ๐˜ญ ๐˜ธ๐˜ข๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฉ๐˜ฆ๐˜ข๐˜ณ ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ธ๐˜ฐ๐˜ฏ ๐˜›๐˜ฉ๐˜ฆ ๐˜Ž๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜‰๐˜ฐ๐˜บ๐˜ง๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ฅ ๐˜‹๐˜ฆ๐˜ฃ๐˜ข๐˜ต๐˜ฆ. ๐Ÿ‘€ #๐˜›๐˜ฆ๐˜ข๐˜ฎ๐˜“๐˜ฐ๐˜จ๐˜ข๐˜ฏ

Itโ€™s almost time to head to Stars Hollow! โ˜•๐Ÿ‚ ๐’๐ญ๐š๐ซ๐ฌ ๐‡๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ƒ๐š๐ฒ๐ฌ starts Oct. 10, in Downtown ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง, Wis. Spend the ๐™ฉ๐™ฌ๐™ค...
10/09/2026

Itโ€™s almost time to head to Stars Hollow!

โ˜•๐Ÿ‚ ๐’๐ญ๐š๐ซ๐ฌ ๐‡๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ƒ๐š๐ฒ๐ฌ starts Oct. 10, in Downtown ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง, Wis. Spend the ๐™ฉ๐™ฌ๐™ค-๐™™๐™–๐™ฎ ๐™š๐™ซ๐™š๐™ฃ๐™ฉ soaking up Gilmore Girls-inspired fun, with activities and events throughout the historic downtown.

While youโ€™re exploring, stop by the ๐Ÿ“ Middleton Visitor Center, 11 a.m. โ€“ 3 p.m. on Saturday, for special event open hours. Come say hi, pick up some Middleton info and make the Visitor Center part of your Stars Hollow Days adventure! ๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ญ๐˜ฆ๐˜ต ๐˜ถ๐˜ด ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ธ๐˜ฉ๐˜ช๐˜ค๐˜ฉ ๐˜Ž๐˜ช๐˜ญ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜Ž๐˜ช๐˜ณ๐˜ญ๐˜ด ๐˜ฆ๐˜ฑ๐˜ช๐˜ด๐˜ฐ๐˜ฅ๐˜ฆ๐˜ด ๐˜ธ๐˜ฆ ๐˜ด๐˜ฉ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ฑ๐˜ญ๐˜ข๐˜บ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ถ๐˜ณ ๐˜›๐˜.

๐Ÿ“ Stone Horse Green, Downtown Middleton
๐Ÿ“… 2 - 9 p.m., Saturday, Oct. 10
๐Ÿ“… 1 - 7 p.m., Sunday, Oct. 11

Put on your best backward cap and flannel shirt, grab a coffee and some junk food and visit Middleton for this fun Gilmore Girls-themed event

10/08/2026

โœจ ๐“๐ก๐ข๐ฌ ๐–๐ž๐ž๐ค ๐ข๐ง ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง | Oct. 8 โ€“ 18โœจ

Channel your inner Gilmore Girls fan at โญStars Hollow Days, hear the tunes of a Jimmy Buffett tribute at ๐Ÿฆœ Gone 2 Paradise, bring the whole family to the Bruce Company ๐Ÿ‚ Fall Festival, and ๐˜ฎ๐˜ถ๐˜ค๐˜ฉ more.

There are too many events to fit in one reel! Check out the full event calendar โžก๏ธ visitmiddleton.com/events

Fall is starting to hit its stride; ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง ๐ข๐ฌ ๐š๐ญ ๐Ÿ‘๐Ÿ“ ๐ฉ๐ž๐ซ๐œ๐ž๐ง๐ญ ๐œ๐จ๐ฅ๐จ๐ซ ๐Ÿ‚ and vibrant hues are everywhere you look. Peak co...
10/05/2026

Fall is starting to hit its stride; ๐Œ๐ข๐๐๐ฅ๐ž๐ญ๐จ๐ง ๐ข๐ฌ ๐š๐ญ ๐Ÿ‘๐Ÿ“ ๐ฉ๐ž๐ซ๐œ๐ž๐ง๐ญ ๐œ๐จ๐ฅ๐จ๐ซ ๐Ÿ‚ and vibrant hues are everywhere you look.

Peak color is expected from the last week of October to the first week of November. Donโ€™t miss the colors while theyโ€™re here!

Keep an eye on changes with Travel Wisconsinโ€™s Fall Color Report.

10/03/2026

๐Ÿˆ ๐๐š๐๐ ๐ž๐ซ ๐ ๐š๐ฆ๐ž ๐๐š๐ฒ ๐ข๐ฌ ๐ก๐ž๐ซ๐ž!

Heading to Camp Randall? Make Middleton your home base for your next Badger game. With convenient hotel options just a short drive from the stadium, Middleton makes it easy to enjoy the game, grab a bite, raise a glass and relax after the final whistle.

Check out our ๐๐š๐๐ ๐ž๐ซ ๐ ๐š๐ฆ๐ž ๐๐š๐ฒ ๐ ๐ฎ๐ข๐๐ž to learn more. โค๏ธ๐Ÿค โคต๏ธ

Everything you need to know about Badger football game days from Middleton โ€” bars, shuttles, tailgates, and stadium experiences.

Address

1811 Parmenter Street
Middleton, WI
53562

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

(800) 688-5694

Website

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