Sutton Planning

Sutton Planning Corporate Incentives, Meetings, & Retreats "People Move Business. Incentives Move People."

49 years of leadership, vision, and impact.As the president of a high-performing team, Liz knows firsthand that people a...
05/26/2026

49 years of leadership, vision, and impact.

As the president of a high-performing team, Liz knows firsthand that people are a company’s greatest asset, and that making your team feel valued matters. Last week in #4 of our "Why Travel Incentives Work” series, we shared that lack of recognition is one of the top reasons employees leave, companies with strong recognition programs see 31% lower voluntary turnover, and 69% of employees say they would stay longer at a company that recognizes them well.

Liz Sutton, you embody that every day.

Your energy is contagious. Your intuition is unmatched. Your industry knowledge and creativity consistently transform the ordinary into something extraordinary for our clients.

Here’s to 49 incredible years and counting!

Retention isn’t just about compensation. It’s about recognition more than you might think. The Incentive Research Founda...
05/19/2026

Retention isn’t just about compensation. It’s about recognition more than you might think. The Incentive Research Foundation reports that:

📈 Lack of recognition is one of the top 3 reasons employees leave
📈 Companies with strong incentive/recognition programs see 31% lower voluntary turnover
📈 69% of employees say they would stay longer at a company that recognizes them well

When employees feel valued in meaningful ways, they stay longer, perform better, and invest more deeply in the organization.

While some see incentive programs as a perk. They are much more than that. They’re a strategic lever that helps reduce turnover, strengthen loyalty, and retain top performers.

What happens when incentive travel becomes more than a reward?You create moments that strengthen relationships, inspire ...
05/14/2026

What happens when incentive travel becomes more than a reward?

You create moments that strengthen relationships, inspire teams, and leave a lasting impression long after everyone returns home.

Vineyard landscapes.
Historic cities.
Meaningful shared experiences along the Douro River.

This recent media group journey through Portugal is a reminder that the right destination, paired with intentional planning, can transform the way people connect.

Read more about the experience in our blog. Link in the comments!

The impact of incentives isn’t one-dimensional. It builds over time.Over the next few weeks, we’re counting down five wa...
05/08/2026

The impact of incentives isn’t one-dimensional. It builds over time.

Over the next few weeks, we’re counting down five ways incentive programs drive meaningful business results.

Starting with #5: Enhanced Engagement and Culture:

📈 90% of companies using incentive travel say it improves company culture
📈 Employees who feel recognized are 4x more engaged
📈 Highly engaged teams show 21% higher profitability

Tomorrow!Join us for a focused look at Switzerland through three exceptional properties that redefine what incentive tra...
04/28/2026

Tomorrow!

Join us for a focused look at Switzerland through three exceptional properties that redefine what incentive travel can be.

Alpine vantage points and lakeside settings, each destination offers a distinct sense of place paired with elevated experiences your groups won’t forget.

We’ll be joined by industry leaders, including our President, Liz Sutton, for a conversation designed to spark fresh ideas for your next program.

If Switzerland is on your radar, you don't want to miss out.

Wednesday, April 29
12:00 PM CST

Registration link in comments

04/16/2026

Curiosity, courage, and one moment that changed everything.

Featured in Virtuoso Travel's "Generations of Impact" docuseries, spotlighting companies shaping the travel industry, this clip shares how it all began.

Liz Sutton, President of Sutton Planning (incentive travel) and Alabama World Travel (leisure travel), reflects on the spark that first drew her into the world of travel and the foundation that continues to shape both divisions today.

To watch the full video and read the complete story, visit our website:

https://suttonplanning.com/blog/generations-of-impact-the-legacy-behind-meaningful-travel/

04/06/2026

Discover what’s possible when destination and experience align at the highest level.

Join us for a virtual webinar exploring Bürgenstock Collection in Switzerland and Exclusive Collection in the United Kingdom with International Group Sales President and Director of Sales, Norma Alberico. These two standout portfolios are designed for exceptional group experiences.

🎯Swiss alpine settings paired with lake adventures.
🎯English countryside estates layered with golf, culinary experiences, and private house access.
🎯Every detail built for incentive travel that go above and beyond.

If you’re planning high-impact programs or looking to elevate your group strategy, this is worth your time. DM to reserve your spot.

Wednesday, April 29
12:00 PM CST

P.S. Want to make sure your question gets covered during the webinar? Drop it below in the comments and we'll fast track it to the top of the list.

03/27/2026

Switzerland is a destination that MOTIVATES.

Join us on April 29 at 12:00 p.m. CST as we team up with International Group Sales for a Behind the Design webinar highlighting top resorts in both Switzerland and the United Kingdom.

More details coming soon!

We love when our team travels and explores the world!This week, Iris, our Program Coordinator, is in Italy exploring Rom...
03/13/2026

We love when our team travels and explores the world!

This week, Iris, our Program Coordinator, is in Italy exploring Rome and soaking in all the history and culture the city has to offer.

When it comes to incentive travel, Rome is always a destination that motivates and inspires!

Struggling to motivate your team, clients, or business partners with your incentive program?Discover how destination sel...
03/06/2026

Struggling to motivate your team, clients, or business partners with your incentive program?

Discover how destination selection can transform motivation, attendance, and ROI for your next incentive trip in the link below!

📍https://tinyurl.com/destinationchoice

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Montgomery, AL
36117

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 1pm

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+13342602482

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