Mount Horeb, WI

Mount Horeb, WI From our historic downtown to the hand-carved trolls, come to Mount Horeb for an offbeat adventure. This page is managed by the Mount Horeb Welcome Center.

The brand with 60+ stores across America started in a small Wisconsin town with only one stop light …Mount Horeb is home...
05/26/2026

The brand with 60+ stores across America started in a small Wisconsin town with only one stop light …

Mount Horeb is home to Duluth Trading Company's flagship store (the original location that launched it all). When they opened here in 2010, its success gave them the confidence to expand nationwide. Come see where it started.

Full workwear lineup, ingenious gear, and the Wally Keller Tool Museum — all right on Main Street! Start planning your trip now at trollway.com!

Okay hear us out. 🧌A petting farm. Hand-made trolls hiding all over downtown. Artisan chocolate and ice cream within wal...
05/19/2026

Okay hear us out. 🧌

A petting farm. Hand-made trolls hiding all over downtown. Artisan chocolate and ice cream within walking distance of each other.

Mount Horeb is 30 minutes from Madison and it just became your family's new favorite Saturday. The kids will talk about the trolls for weeks. You'll be thinking about the chocolate.

📍 Mount Horeb, WI
🏷️ Tag someone you'd bring here + save this for the next free weekend

Small towns aren't boring. You've just been going to the wrong ones. 😆Mount Horeb, Wisconsin has dozens of hand-made tro...
05/16/2026

Small towns aren't boring. You've just been going to the wrong ones. 😆

Mount Horeb, Wisconsin has dozens of hand-made trolls, one stoplight, and a downtown that looks like it was lifted straight out of a storybook… historic storefronts, tree-lined streets, and trolls peering out from every corner. The whole thing is walkable, parking is free, and the people? The kind who actually say hello. Who remember your name by the second cup of coffee. Who will give you a full list of their favorite spots before you even ask.

Spend your afternoon wandering locally owned shops, stopping for chocolate that has no business being this good, and grabbing a drink at a cidery or winery with actual views. Then hit the trails — the Driftless Region doesn't look like the rest of the Midwest. Ancient ridges, river valleys, the kind of scenery that makes you put your phone down and just look.

It's 2.5 hours from Chicago, 1.5 hours from Milwaukee, 30 minutes from Madison. You could be here by lunch.

No reservations required. No itinerary needed. Just show up, find your troll, and remember what a real weekend feels like. 🧌

05/03/2026

On the scenic and historic Donald Farm in (the Troll Capital of the World) a strange and beautiful gathering takes shape: a night of music, firelight, and collective release.

The valley will come alive with sound of:

* — multiple Native American Music Award winner, praised by The New York Times as “a promising young storyteller… with an alluring dark streak.”
* — a genre-bending force of charisma and energy, blending hip-hop, glam, funk, and rock into an electrifying live show.
* — celebrating 30 years of New Orleans-style funk and explosive, joy-filled sound.
* — a roaming celebration of rhythm, community, and movement throughout the grounds.
* New Glarus Alphorns — massive, majestic horns calling across the valley in a farewell fit for trolls.
* Caravan Gypsy Swing Ensemble — virtuosic, globe-touring swing to stir the fire in your feet.
* — foot-stomping old-time energy with rich harmonies and soul.
* — a deep, meditative, ecstatic dance to close the night in release and renewal.

And of course… the fire.

As night falls, this year we will gather around multiple trolls to be set ablaze.

Flames will rise. Sparks will lift into the sky. The valley will glow, and somehow we will all feel a little more alive.

Come for the music. Stay for the fire. Leave a little lighter.

Tickets and info at burning-troll.com

Did you know Mount Horeb is a certified Bird City? 🐦Bird City Wisconsin is a statewide program that recognizes communiti...
05/01/2026

Did you know Mount Horeb is a certified Bird City? 🐦

Bird City Wisconsin is a statewide program that recognizes communities committed to protecting birds and their habitats. From stewarding green spaces to supporting native plantings, Mount Horeb has earned its place on that list — and sightings like this one show why it matters.

A Little Blue Heron was spotted at Stewart Lake on April 21st. Just another reminder that the beauty here isn't just on the Trollway. 🩵

📸 Peter Gorman
🔗 Learn more: birdcity.org/wisconsin

04/29/2026

For 75 years, Bergey Jewelry has been part of so many special moments—just like this one 🤍

We’d love to hear your stories. Do you have a memory of visiting the store? A piece of jewelry passed down? A ring that started it all?

Share your memories (and photos, if you have them!) in the comments—we can’t wait to celebrate 75 years through your stories ✨

04/01/2026

Had you for a second, didn’t we? 😏

Happy April Fools’. Mount Horeb may not be a national park but surrounded by state parks, a 40-mile trail, and hills like these, we’re not exactly roughing it.

30 minutes from Madison. No entrance fee.

WisconsinTravel

Address

300 E. Main Street
Mount Horeb, WI
53572

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