02/19/2025
Take a peek into how my networks overlap in my businesses. Even when I'm not traveling, I'm always navigating the journey of business ownership and time management.
Owning a business (or two) while having full-time employment isn't for the faint of heart. What works well for me is prioritizing meetings, events, and conferences where my work and at least one of my businesses overlap. Often I find surprising connections that end up leading to opportunities I may not have imagined or considered otherwise. Here's an example.
During my first week of work with Cooperation New Orleans I attended the National Conference on Black Cooperative Agenda in Las Vegas. There, I met Ebony Woodruff, an agricultural law attorney who was a panelist at the conference. She also happened to work at Southern University (in Louisiana) and live about 15 minutes away from my home. I introduced myself and told her about my employment in cooperative business development, as well as my family business, Sheaux Fresh Sustainable Foods. We talked a little about co-ops, a little about Louisiana agriculture and Black farmers, and exchanged contact information to stay in touch when we returned home.
A few months later Ebony invited me to attend Food, Policy & Law: Dawes Act to Pigford & Glickman, a panel she participated in during a health event at Dillard University. During that event I met Lauren A. K. Darnell, a strategic planner, community builder, and advocate for workplace equity. Somehow, amid the discussion about environmental racism, land being stolen from Black farmers, and historical exclusion of Black people from access to government funding, I shared that I'm a tour guide and I own Legacy Tours. We exchanged cards and planned to stay in touch.
Several months later I received an inquiry email about leading tours for a women's travel group. When I asked how they heard of my company, I was told I was referred by Lauren. Unfortunately, I couldn't place a her face with her name until months later when I lead the first Wild Terrains walking tour in New Orleans. That's how a conference I attended for my job lead me to meet someone whose work in agricultural law was related to my family business, which lead me to meet someone whose work in various realms lead me to having a contract with a worldwide travel organization for my small, one employee (me) tour guide business. And guess what! I just signed a contract for the second year with Wild Terrains!
All of this reminds me of a bible verse. "Do not despise these small beginnings, for the LORD rejoices to see the work begin". - Zechariah 4:10
Owning a business (or two) while having full-time employment isn't for the faint of heart. What works well for me is prioritizing meetings, events, and conferences where my work and at least one of my businesses overlap. Often I find surprising connections that end up leading to opportunities I....