01/06/2026
Collaboration has never been this fun ⚡️ Our latest campaign for Adobe showcases the limitless possibilities of Adobe Express.
Co-directors Itay Tevel and Wu Lew unite a wide range of use cases with a bold visual and motion language. Adobe’s clean, purposeful UI weaves through the energetic world of the campaign, bringing team members together as they create something incredible!
Client: Adobe
Production Co: Hornet
Agency: 72 & Sunny
Creative Directors: Wu Lew, Itay Tevel
Executive Producer: Cathy Kwan
Supervising Producer: Justine Webster
Senior Producer: Sarah Cella
Producers: Ari Vega, Peter Rynsky, Sarah Cella
Associate Producer: Arlon Tanzer
Editors: Anita Chao, Cole Bannick, Eren Gulfidan, Christie Brown, Chris Deo, Minseok Kim
Associate Art Director: Kelsey Robinson
Designers: Hana Eunjin Yean, Rachael Park, PJ Pan, Kyuri Kim, Diane Lee, Sunny Xinyu, Carla Dasso, Apollo Baldoz, Jillian Russell, Nocky Dinh
Motion Designers: Nuno Leites, Pablo Lozano, Eduardo Altarriba, Tyler West, Sunny Xinyu, Manu Correa Soto, Amalia Lage, Esteban Esquivo, Jaume Mestre, Jeff Jeong, Mathjis Luijten, Thiago Steka, Jon Smith, Seongjin Yoon, Michael Kuzmich, Érico Santana, Murilo Almeida, Jeff (Jip) Jeong
Motion Design Intern: Junjie (PJ) Pan
Editor: Minseok Kim
Assistant Editor: Cole Bannick
Copywriter: Trent Farr
Production Coordinators: Caroline Huh, Olivia Grady
Sound Company: Good Ear Music Supervision