PRIOR PRIOR offers personalized travel planning, one-off experiences, and a calendar of exclusive events for our club members.

As cultural experts, we identify what is unique and authentic about a place, and weave this through every moment of a journey.

Introducing Seville, Flamenco, and Feria, a PRIOR Group Trip, April 27 – May 1, 2027.The scent of orange blossoms drifti...
06/24/2026

Introducing Seville, Flamenco, and Feria, a PRIOR Group Trip, April 27 – May 1, 2027.

The scent of orange blossoms drifting through the narrow streets, the rhythm of flamenco at midnight, nutty jamón ibérico, fresh sherry, and the vibrant spirit of Andalucía.

From private homes, antique stores, and workshops in Seville to the unforgettable Feria del Caballo in Jerez, this journey offers rare access to the people, traditions, and celebrations that define southern Spain.

Come experience Andalucía from the inside. Find out more at the link in bio.



06/17/2026

Even a New Yorker as seasoned as David Remnick isn’t immune to the charm of a family seeing the city for the first time, awed by the places the rest of us live alongside.

Check out Episode 2 of Traveling Through, streaming now at the link in our bio, or anywhere you get your podcasts.

06/11/2026

With the Knicks giving New York plenty to cheer about, who better to celebrate the city with than a quintessential New Yorker on our second episode of Traveling Through.

David Remnick is a Pulitzer Prize winner and has helmed The New Yorker for 27 years. He joins the show not only to recount his own travels – from Moscow to Paris to campaign trails and tour buses – but also to reflect on what nearly three decades of dispatching the world’s finest writers has revealed about history, cultural connectedness, and the vast breadth of stories to be found.

Traveling Through is proudly presented by Capital One. Eligible cardholders can book unforgettable experiences at entertainment.capitalone.com.

Listen to Episodes 2, streaming now at the link in our bio, or anywhere you get your podcasts.

06/11/2026

Athena Calderone is always evolving, but never just for the sake of it, and never to impress anyone. As she tells in the first episode of Traveling Through, she does it for herself.

She joins David to trace how a life spent moving through the world shaped the way she sees it.

Listen to Episodes 1 & 2, streaming now at the link in our bio, or anywhere you get your podcasts.

06/08/2026

In our first episode of Traveling Through, Athena Calderone sits down with David Prior to revisit her early life in New York, where a nineteen-year-old bartender at the Tunnel met the touring DJ who would become her husband, and the first chapter of a life lived in motion.

Listen to Episode 1 streaming now at the link in our bio, or anywhere you get your podcasts.

06/04/2026

In the first episode of our new podcast, Traveling Through, self-taught designer, cook, and creative force Athena Calderone — joins David Prior to trace the restless curiosity that took her from Long Island to New York’s nightlife scene, and on to Ibiza, Morocco, and Rome, always finding beauty and inspiration just beyond the obvious.

Listen to Episodes 1 & 2, streaming now at the link in our bio, or anywhere you get your podcasts.

Traveling Through is proudly presented by Capital One. Eligible cardholders can book unforgettable experiences at entertainment.capitalone.com.

05/28/2026

In our new podcast, Traveling Through, David Prior — travel writer and founder of PRIOR — sits down with friends and culture-makers like Jenna Lyons, David Remnick, Deborah Needleman, Athena Calderone, and more to trace the trips, objects, and encounters that shaped who they are. Because the most interesting stories aren’t about where you went. They’re about what stayed with you.

Produced in collaboration with , the studio behind Malcolm Gladwell’s Revisionist History and more. Launching Thursday June 4. Find it on YouTube, Apple, Spotify, or wherever you get your podcasts.

05/28/2026

Behind the curtain at Teatro alla Scala, Milan’s iconic opera house, a world unfolds that the audience never sees. Inside the Ansaldo workshops, every set, costume, and detail is crafted with meticulous care, transforming prototypes into the magic that comes alive on stage. Watch the full film at cabanamagazine.com.

Join PRIOR and ’s Milan Behind Closed Doors group trip next May for a firsthand experience of Italian culture and craft and to access the Ansaldo workshops. Book the trip at the link in bio.

Videos by .

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Flamenco stems from an ancient tradition, but it has always been in motion—absorbing new sounds and interpretations. Thi...
05/09/2026

Flamenco stems from an ancient tradition, but it has always been in motion—absorbing new sounds and interpretations. This week, Spain-based writer traces that arc from the Romani arrival in Andalusia to .vt’s Lux. The mantón, the peineta, and free-flowing sherry are all part of flamenco as it spills into the streets of Jerez right now during Feria.



04/14/2026

A look inside our PRIOR x Caravan trip to Florence from October 1st to the 4th.
Alongside visiting grand palazzos and private properties from the pages of Cabana Magazine, we’ll be discovering the many craftspeople who keep ancient traditions alive in the Oltrarno neighborhood of Florence.

There is limited availability, so head to the link in bio to secure your spot.
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