THE FNDTN

THE FNDTN www.thefndtn.com The Foundation is a multi-facetted organization designed to help curate and build fashion and lifestyle brands. Our primary business is Sales.

We are a full service agency and pride ourselves on working closely with our clients (partners) to help take them to market in a stalwart and strategic manner that assimilates both business and image requirements. We are involved on many different levels with each brand to help build them monetarily while simultaneously enhancing their notoriety. We consider ourselves "brand architects", as we bel

ieve each brands' success depends on the way it is built. The Foundation consists of four founding members: Antwain, Ari, Daniel and Dre - Each of us having 10+ years in sales experience and relationships in the fashion industry. We bring together diverse experiences in the business - as collectively we have worked for small niche brands as well as some of the most authoritative and successful brands in the world. At The Foundation, one of our most regarded assets is our team. We have a fantastic staff, whom possess the drive and determination to conquer any and all goals that are set before them. In addition, we are blessed to have multiple decades worth of relationships with retail partners that we revere and treasure. Their businesses are our businesses as our success is directly dependant on their success. Although we are an outside agency, we treat each brand we partner with as if it were our own and pride ourselves on being able to take these brands to greater success employing everything we stand for at The Foundation.

Packer Shoes x Diadora N.9000 “Azzurri (Made in Italy). Releasing Saturday – January 31st – exclusively at Packer Shoes.
01/23/2015

Packer Shoes x Diadora N.9000 “Azzurri (Made in Italy). Releasing Saturday – January 31st – exclusively at Packer Shoes.

Carrying on tradition...

12/04/2014

A dear friend and family member has unfortunately been in a serious snowboarding accident in Vermont. Brad Carbone loved to be in the outdoors from surfing in the summer to snowboarding in the winter. Brad, loving the outdoors, now has a bigger mountain to climb. He seriously injured his C5 & C6 ver…

Check out G-SHOCK's limited edition orange and black "Sky Cockpit GW04000R-4AJF Aviation Solar" watch!
07/25/2014

Check out G-SHOCK's limited edition orange and black "Sky Cockpit GW04000R-4AJF Aviation Solar" watch!

G-SHOCK Limited Edition: SKY COCKPIT GW-4000R-4AJF Aviation Solar

To commemorate the 45th anniversary of the Apollo 11 moon landing Billionaire Boys Club/Ice Cream concocted this "Man On...
07/23/2014

To commemorate the 45th anniversary of the Apollo 11 moon landing Billionaire Boys Club/Ice Cream concocted this "Man On The Moon" collection designed by SK8THING. Click on webshop link below to grab these items: bbcicecream.com.

As an extension of our Summer newsprint artwork, Sk8thing designed a "Man On The Moon" Collection, available now at our flagship and bbcicecream.com.

Take a look at Unyforme's Drew" Hamlinton floral sweat short, now available at the WEBSHOP. Shop the collection at: www...
07/22/2014

Take a look at Unyforme's Drew" Hamlinton floral sweat short, now available at the WEBSHOP. Shop the collection at: www.unyforme.com

Good morning folks, we've fully restocked in our "Drew" Hamlinton floral sweat short via our webshop. Seen here paired with our "Fulton" Tank-Top which also available through our webshop as well.


Both items are part of Summer Delivery. Be sure to shop the collection today: http://www.unyforme.com/collections/summer-14-delivery-2

Check out Altru Apparel's Fall 2014 collection which will be made available August 1st. Click on the website link below ...
07/22/2014

Check out Altru Apparel's Fall 2014 collection which will be made available August 1st. Click on the website link below for more information: www.altruapparel.com

Our Fall 2014 Collection will be available August 1st. Our most adventurous collection yet - it is our homage to the outdoors. If you haven't peeped the lookbook, head over to our website now! ✌️

Check out G-SHOCK's new Gulfmaster GWN-1000!
07/21/2014

Check out G-SHOCK's new Gulfmaster GWN-1000!

Lighting Up the new G-SHOCK GULFMASTER GWN-1000.

Check out G-SHOCK's newest look. The solar powered BLACK×BLUE Series watch with multi-band 6 reception.
07/16/2014

Check out G-SHOCK's newest look. The solar powered BLACK×BLUE Series watch with multi-band 6 reception.

G-SHOCK Classic in a new look: GW-M5610BA-1

Check out Unyforme's "Mulberry" Baseball jersey and "Tyson Sweat shorts available in the webshop. Click on the link belo...
07/14/2014

Check out Unyforme's "Mulberry" Baseball jersey and "Tyson Sweat shorts available in the webshop. Click on the link below to start shopping: http://www.unyforme.com/collections/all

Pairing our "Mulberry" Baseball Jersey with our "Tyson" Sweat shorts for a clean and simple look.

All items in webshop have been restocked, be sure to shop the collection today: http://www.unyforme.com/collections/all

Danner introduces the "Tachyon" the first lightweight trainer boot to offer the protection and durability demanded from ...
07/14/2014

Danner introduces the "Tachyon" the first lightweight trainer boot to offer the protection and durability demanded from a boot. With features like a full rubber outsole for superior abrasion resistance, traction, and durability, and a GORE-TEX waterproof liner. For more information visit: http://goo.gl/294S05.

Tachyon. Our lightweight trainer, now available in GORE-TEX.

Learn more - http://goo.gl/294S05.

Address

New York, NY
10018

Opening Hours

Monday 9:30am - 6:30pm
Tuesday 9:30am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 6:30pm

Telephone

+12125752373

Website

http://twitter.com/the_fndtn, http://the-brand-architects.com/, http://www.tumblr.com/tagged/t

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