4sight inc.

05/29/2015

Marketers discovering value of co creation with millennial consumers, great support for the 4sight “N-gage” co creation tool! http://www.entrepreneur.com/article/237925

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.

05/28/2015

Very interesting article shows key insights on how millennials are shaping the world to come! http://millennialbranding.com/category/blog/

01/15/2014

Utilize 5 senses to communicate product promise across key points of influence. Check us out in

http://www.fastcodesign.com/3024657/6-tips-for-making-a-powerful-first-impression

Stuart Leslie president and founder of 4sight Inc offers six tips for packaging your product and capturing consumer attention.

01/10/2014

Intricate edible cubes brought 3D printing to the forefront at . 3D printers have come a long way since we began using them in the studio to create rapid prototypes.

http://www.pcmag.com/article2/0,2817,2429272,00.asp …

3D printing pioneer 3D systems is showing off its sweet new ChefJet printers for pastry chefs, and Cerajet ceramic printer for potters.

01/10/2014

05/13/2013

We recently posted about cardboard bikes. Check out these bike designs from Fast Company. http://ow.ly/kZAB9

New York City’s soon-to-be-launched bike-sharing program has met with Big Apple-size skepticism. It’s too dangerous for a city with so little...

05/09/2013

Our new “iconic” bottle design for Miller Lite got attention from Jay Leno last night and a laugh from the audience. Industrial design making it to late night and creating a pop- culture icon. Check it out at the 6:30 mark! http://www.nbc.com/the-tonight-show/video/wednesday-may-8-2013/n36591/

05/09/2013

What do you think of Diet Coke's new thin vending machine. How do you think form delivers product benefits?

Diet Coke's new vending machine is quite slender, underlying the brand's core promise to consumers.

05/09/2013

To innovate, you need to be curious. This smart essay shows how innovators think and what we can do about it.

Chimpanzees do it. Birds do it. Rubberneckers do it. “Everybody is curious,” declares Dr. Hendrie Weisinger, author of the best-seller Nobody’s...

05/08/2013

We spend a lot of time in airports, working, and think this beautiful chair would make any terminal visit more productive and beautiful. http://www.fastcodesign.com/1672496/a-chair-for-public-spaces-built-for-both-privacy-and-chitchat #1

It can be tough to find a bit of privacy in a common space--not take-off-your-pants-and-lounge-around-in-your-boxers privacy, mind you, but maybe work-on-a-spreadsheet privacy, or pretend-you’re-working-on-a-spreadsheet-while-playing-Angry-Birds privacy. ...

05/01/2013

Check out the new Miller Lite bottle that reinvents Miller Time! Had fun working with Charles Ho Fung and rest of the Miller Lite innovation team.
http://online.wsj.com/article/PR-CO-20130501-906233.html?mod=googlenews_wsj