06/17/2026
“Cruising Is No Longer About the Ship. It’s About the Lifestyle”
I think it’s important not to view cruising through the lens of what it used to be. Saying, “I’m not really a cruise person,” is a bit like saying, “I’m not a hotel person.” The reality is that there are many different styles of cruising today, just as there are many different types of hotels.
Some vessels are intimate yacht-style experiences with fewer than 100-200 staterooms, while others are elegant mid-sized ships carrying 200–300 staterooms. Of course, there are also the larger ships with several thousand passengers, but that is only one segment of the market.
What I’m referring to are sophisticated experiences such as luxury yacht cruises from brands like Aman, Four Seasons, Ritz-Carlton Yacht Collection, or Orient Express, as well as premium mid-sized ships that feature unique offerings such as the only NOBU restaurant at sea.
The real value comes from combining the voyage itself with exceptional pre- or post-cruise experiences tailored to your interests and lifestyle—whether that means attending Formula 1 in Monaco, Wimbledon, world-class concerts, major sporting events, art exhibitions, fashion weeks, culinary festivals, or exploring a region in depth with private guides and exclusive access.
Today’s luxury cruising is less about the ship and more about the complete lifestyle experience surrounding the journey.
