Huck Strategies

05/30/2024

We have created a wide array of custom graphics, content and online destinations for clients with a multilingual audience, including higher ed institutions, research centers and professional services firms. Sometimes it’s a compliance requirement, and sometimes the client truly wants to provide an inclusive experience.

Here are our top recommendations: (1) Use a real human, not an automated translation service or AI (2) Design with longer word counts in mind, as translated headlines and body text tend to run longer in many languages and (3) Test, proof and test again. Make sure your content and graphics are tested with native speakers for readability and clarity. 

05/17/2024

We flexed our Spanish language muscles to develop this bilingual website for Brown & Goldberg, PC. Not only did we redesign the firm’s digital identity with an elevated, streamlined design, we also created a full transcreation of the site in Spanish. What’s the difference between a transcreation and a translation? It’s very important for readability and authenticity for native speakers. A transcreation is a not a word-for-word literal translation. It is a more careful and thoughtful process that maintains the overall meaning. That was crucial for this client, who provides legal services. The site toggles between the English and Spanish versions, for a highly inclusive user experience.

05/06/2024

Instead, the logomark utilizes overlapping geometric shapes, intended to represent the intersection of organic cell biology (the circle) with the technology (the square). We pulled this concept throughout the brand’s elements with the use of photo cutouts and shapes.

05/02/2024

We started with an internal list of design options that would be off the table, to avoid veering into anything too literal, overly whimsical or even loosely associated with a well-known superhero franchise with a hammer-wielding protagonist who travels along the rainbow bridge.

Our design solution involved the use of a “moody” rainbow concept with a darkened light flare that elevated the palette away from anything too primary. We worked with supporting elements in the brand design system — full-bleed backgrounds, photo frames and lines — to hint at the rainbow theme while avoiding it within the logo itself.

03/20/2024

Exceeding a client's marketing goals with 60% less spend? With our digital marketing team, it's possible. Read how our team reduced costs for a top insurer's paid social campaign and exceeded expectations after we took over for a previous agency.

In just eight months, our team reduced a client's media spend by an impressive 60% and still reached their goals faster than the previous year’s campaign. How did we do it?

07/28/2023

NEW WEBSITE. NEW WORK. NEW HUCK.

After nearly two years as Huck, we are ready to share what we’ve been up to. Check out our newly redesigned website to see some of the work that’s been keeping us busy and inspired! Thank you to our clients and collaborators who have trusted us with these exciting projects.

https://wearehuck.com/

02/01/2023

We’re just gonna come right out and say it: There is no font quite as perfect and versatile as Helvetica. When used the right way, it can infuse a brand or design with eloquent simplicity or statement-worthy minimalism. It’s hailed more among designers for what it doesn’t do than for what it does. Emerging from the Swiss design of the 1950s and 60s, Helvetica was created to be intentionally neutral and apply no intrinsic meaning on its own. The potential with Helvetica lies entirely with the designer and his or her creativity. Huck Creative Director Kevin McHugh leaned on Helvetica for the new EVENTO website because it would enhance and elevate the voluminous brand, not compete with it. Inspired by the font’s rich history with NYC subway signage, Kevin used it to add artful sophistication and a wink to the city this brand calls home.

12/22/2022

Check out the fall issue of Continuum, designed by Huck. Continuum is the official publication of the Brown University School of Public Health. We were given full creative license to select new typography and create visually interesting but informative page layouts. Look out for our design work again in the next issue!

12/21/2022

Our process for designing a new brand identity for Berman Fink Van Horn had a unique starting point: Mood boards for the interior design for their new Atlanta office. We saw hues of deep emerald green, gold and brass fixtures, archways, angles and globe sconces. It was timeless yet modern; a mix of Art Deco and neoclassicism.
Out of that interior inspiration came our idea for geometric pattern and a set of custom-designed iconography for each of the law firm’s 20 practice areas. The use of pattern flows seamlessly from digital to print assets, with the ability to influence wall paper, art, tile and more in their physical space. Because what is more Art Deco than when stylized art and geometric design influence real life places and experiences?