10/09/2026
It’s that time of the week, Founder Friday is here and this week, we’re sharing the story behind Ice Blue, the newest colour of our 50L Weekend Warrior. 🧊
Inspired by those East Coast icy patches that are equal parts terrifying and exhilarating, it’s a bright yet tame blue, and one of Shai’s favourite colours so far.
Watch to hear the story, and shop Ice Blue on our website.