Lifestyle 17

We wanted to share this common passion for the Coastal Region of the Carolinas. If you have visited the Grand Strand, Charleston, or other towns along Highway 17 then you understand what we are talking about. If you live here, then you definitely understand. Our vision is for our products to be a gateway and conversation starter so you can tell people about the "Lifestyle17". Lifestyle 17 was star

ted in Pawleys Island, South Carolina, a cozy little beach side community that boasts its pride on being the oldest seaside resort in America. It you have ever been to Pawleys Island, you will understand why we have such a desire to let the world know about the life we love. We hope that you find our products and this site useful to spread the word of the "Lifestyle17". Send us your comments, pictures, and local reviews. We want to hear from you! Remember, its beaches, back nines, live oaks, long summers, oyster roasts, ocean breezes, friends, family, and definitely a laid back attitude. Feel the Lifestyle17, there is nothing else like it! We hope you enjoy this site and share in the passion of the Lifestyle17. THE STORY BEHIND THE 17 LOGO PRODUCTS

People ask us all the time "what does the shirt mean"? It basically means that we have a passion for the "life of 17" and the experience of living here on the coast of South Carolina. That pride and passion is demonstrated by highlighting the road that takes you on the journey of life through the coast. We wanted our shirts to be different, eye catching, a conversation starter. It gives people a great way to tell others about "17" and the life we live here on the coast. The quality of life and natural beautiful surrounding make this the perfect place to live. The beaches, golf courses, cuisine, people, small communities along the coast, and definitely the laid back attitude make this a special place. We are very passionate about the coastal region of South Carolina and we love the life that is associated with it. The logo gives us the opportunity to express that. The original "17" shirt is being taken back to towns all across America with a reminder of coastal breezes, draping live oaks, cozy beach houses, oyster roasts, and long sunsets. It's a way of life, the LIFESTYLE17. There really is nothing else like it.