Gifts for the Good Life

Gifts for the Good Life Gift experiences that spark lasting brand fandom. Artfully storytelling through branded gifting

We were honored when brought us in on a very special project with their partner, . We loved learning more about the for...
06/23/2022

We were honored when brought us in on a very special project with their partner, . We loved learning more about the force behind the forces - and their 80 year partnership together.

The goal of these influencer kits was to give each gaming ambassador a super-personalized variety of specialty swag and gear to empower them to meet the challenge of the upcoming fundraising campaign.

We were able to focus on each individual recipient and incorporate their streamer identity into the iconic USO and Coca-Cola branding - printed on the custom designed bandana and hand-painted on the hats. The shipping boxes were personalized through and through; on the outside with symbols of their personal interests and custom notes on the inside lid. Rounding out the kit with a set of Coke bottles (of course) with their streamer name and held in a protective carrier, a bottle opener, USO sparklers, Confetti flings with red + blue confetti, and a Can o’ Swag filled with custom pins, shoelaces, tattoos, buttons and a keychain.

You can call us GGL. You probably already do*. Our acronym always felt more like a nickname. Like a good friend who knew...
06/21/2022

You can call us GGL. You probably already do*.

Our acronym always felt more like a nickname. Like a good friend who knew us well and called us “GGL”. We’ve toyed with a name refresh for a while and knew that our brand deserved a new look as well - and we couldn’t be more excited to share it with you.

Don’t worry, we’re taking all the “good”ness with us and the brand “life” we’ve built together. Just because we’ve shortened our name, doesn’t mean we’re leaving the good life behind.

So stay tuned to see how branding geeks and lily-gilders retell a brand story as it turns 15. New name, new look, same big wow.

*We like that about you.

Not all Superheroes wear capes. However, if you were at this conference that included a party at the Avengers Campus at ...
06/09/2022

Not all Superheroes wear capes. However, if you were at this conference that included a party at the Avengers Campus at Disneyland, you absolutely wore a cape (branded, of course)… and a mask, glow bracelets and custom glow-in-the-dark tattoos, for good measure.

This afterparty kit was part of a welcome bag for the conference that also included branded snacks (Tates cookies, popcorn, trail mix bars) held in a chic drawstring bag printed with the logo and adorned with buttons that embraced the conference theme and location.

Stay tuned for the most dramatic mail in Bachelorette history! In full disclosure, it may have helped that we have watch...
05/23/2022

Stay tuned for the most dramatic mail in Bachelorette history! In full disclosure, it may have helped that we have watched many seasons of The Bachelorette (including JoJo and Jordan’s season), as we had no trouble coming up with all the familiar phrases that diehard fans know and love.

This “datenight” box was abundantly cheeky - playing off the idea of the “fantasy suite”, from the “first impression rose” to the “final rose” with a personalized satin pillowcase, rose petals ready to be strewn on their bed, rose-scented candle, S’mores Kit, Rose chocolate bar, Caramel log, Rose gummies, Prosecco Rose drink bomb, custom keychain and doorhanger.

Most importantly, we showcased JoJo and Jordan’s personal stationery suite by as a flatlay on the printed platform, to show that we are here for the “write reasons”. Spoiler Alert: We’re sure it will make for the most dramatic night ever!

You know we love the challenge of putting the focus on one particular thing while orchestrating a choreographed unboxing...
05/19/2022

You know we love the challenge of putting the focus on one particular thing while orchestrating a choreographed unboxing and keeping everything exactly in place during transit - so this project was perfect for us.

For , we put the spotlight (pun intended, as always) on the Fire TV stick (with stylish custom skin) used to access the app that features quick games to discover together. To accessorize the experience, recipients opened the doors to reveal insta-ready content for media influencers; a collection of on-palette candy, a cocktail kit and graphic coasters - all presented in their own custom holders. The entire platform lifted for more treats including the tik tok-favorite "Sunset Lamp” and a perfect popcorn popper paired with a “Variety Show” of kernels.

Over the past 5 years of working with the College Football Playoff, we’ve found that their guests love collectibles - es...
02/15/2022

Over the past 5 years of working with the College Football Playoff, we’ve found that their guests love collectibles - especially something they can’t get at a gift shop or airport. The annual limited edition, branded footballs always score points and the on-site personalization ups the ante - with guests clamoring to “design” and watch their football come to life. We sourced local talent for this activation with lettering artist, , from Indianapolis, and his style matched the tailgate theme perfectly. Photography by

For the Tailgate Swag Spot at the College Football Playoff, creating the ultimate tailgate (with sustainability in mind)...
02/15/2022

For the Tailgate Swag Spot at the College Football Playoff, creating the ultimate tailgate (with sustainability in mind) started at the salvage yard, where we cut the truck in half and refurbished the truckbed. We wrapped it in dynamic branded graphics and created a background which framed a fun photo opp for guests to “drive”. The truck was surrounded by display accessories to trick out the tailgate, including a hand-painted BBQ grill, cooler and co****le. During the 3 day event leading up to the big game, guests visited the Swag Spot to see what had in store for them that day. The Tailgate Truck stayed the same, while the gifts that filled it (and the display) changed. Photography by

For the College Football Playoff Welcome / Registration Room for special guests, the challenge was to create a dynamic y...
02/14/2022

For the College Football Playoff Welcome / Registration Room for special guests, the challenge was to create a dynamic yet sustainable installation.

We utilized the registration boxes (see previous post) to serve as “bricks” that could be arranged and then given out as the event unfolded. Every surface of the box was featured, along with a large backdrop of the logo. The installation was in-the-round and one side could be viewed from the glass “storefront” as escalators brought guests to the registration space, and then the other side as they entered the room. The display was dynamic and changing as the boxes were given out in a well-orchestrated fashion. All materials for the display were given out or easily recycled, making it truly sustainable. Photography by

As the clock winds down on this football season, we’re excited to share a recap of what we created for the College Footb...
02/14/2022

As the clock winds down on this football season, we’re excited to share a recap of what we created for the College Football Playoff in Indy last month.

After several years, we've established a tradition of gifting personalized footballs to the special guests at the . Since guests have come to expect (and ask about!) them, we decided to kick-off registration with the branded football in a custom box and platform to hold it perfectly - as well as credentials, passes, guides and a Safety Swag pop-top. When given, the team explained that this box would be the same container that they would fill with
3 days of swag, and would be shipped back to their home as a complimentary service. A removable handle was attached to make it easy to carry. Photography by

We approach each project with the end in mind. Not “the END” but how our partners want their recipients to feel when the...
02/11/2022

We approach each project with the end in mind. Not “the END” but how our partners want their recipients to feel when they receive it. For this virtual conference, the creative brief focused on what a new year brings; new day, new energy, new season, new purpose. We designed the box with separate areas and items that illustrated the concept on a practical level. Each section opened up, like an advent calendar, to reveal an element of interactivity and purpose.
A variety of questions for their specific breakout group were printed on cards held in the branded mugs, their respective choice of tea (in a branded tin), coffee (in a branded bag) or hot cocoa (in a branded tin), a luxe scarf with logo embroidered, and an interactive book on “purpose”. In this case, the end is just the start...

TBH we are not rabid fans of , but our partners at ARE. When they came to us with this fun project, there was some ser...
02/10/2022

TBH we are not rabid fans of , but our partners at ARE. When they came to us with this fun project, there was some serious education in order… starting with a little demo of a .

For their 25th Anniversary, The Knot celebrated and (who were also celebrating their 25th!) on their cover. This mailer, geared toward real , made room for a taste of the good life (ahem) with champagne EVERYTHING (truffles, popcorn, gummies), golden “25” sparklers & matches, the 25th anniversary issue, and a custom Shotski for two - personalized with each recipients name - all held in a custom platform. And yes, Nathan made the shotskis himself, so now he can add that to his resume.

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