11/02/2026
I wrote something today I've been sitting on for a while since my last visit to this destination. Louisville kept showing up in my research as a destination people overlook, and when I finally went looking at why, it turned out the city has a whole story most travel content doesn't touch. Brough Brothers Distillery, the Muhammad Ali Center, Tom Bullock, Roots 101. It's all in the post.
I'm also putting together a small-group experience built around this, and the interest list is open now if you want to follow along.
Black history, bourbon culture, and why I'm building a group experience around all of it. Louisville has been holding something back.