08/28/2026
๐ฒ ๐๐ณ๐๐ฒ๐ฟ ๐ป๐ฒ๐ฎ๐ฟ๐น๐ ๐ง๐ช๐ข ๐ฌ๐๐๐ฅ๐ฆ ๐ผ๐ณ ๐ฟ๐ฒ๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป๐, ๐ ๐ฎ๐ถ๐ป๐ฒโ๐ ๐บ๐ผ๐๐ ๐ณ๐ฎ๐บ๐ผ๐๐ ๐ผ๐๐๐ฑ๐ผ๐ผ๐ฟ ๐๐๐ผ๐ฟ๐ฒ ๐ถ๐ ๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐ณ๐ผ๐ฟ ๐ถ๐๐ ๐ฏ๐ถ๐ด ๐ฟ๐ฒ๐๐ฒ๐ฎ๐น. ๐
And apparently L.L.Bean decided one grand-opening weekend wasn't enough.
๐ง๐ต๐ฒ๐โ๐ฟ๐ฒ ๐ฑ๐ผ๐ถ๐ป๐ด ๐ฆ๐๐ซ. ๐
Beginning September 18, L.L.Bean's legendary Freeport Flagship will celebrate its reopening with six themed weekends stretching all the way through October 25.
And there is a LOT happening.
๐ถ Free outdoor concerts from country star ๐๐ถ๐ฝ ๐ ๐ผ๐ผ๐ฟ๐ฒ and ๐ง๐ต๐ฒ ๐ช๐ฎ๐น๐น๐ณ๐น๐ผ๐๐ฒ๐ฟ๐.
๐ฅพ A Heritage Weekend featuring vintage L.L.Bean gear, archive pieces and even demonstrations showing how old Bean Boots get resoled.
๐ A new Custom Shop with opportunities to personalize, paint, print and embellish that famous Boat and Tote.
๐ Thousands of glowing jack-oโ-lanterns during the Camp Sunshine Pumpkin Festival, plus a showing of ๐๐ผ๐ฐ๐๐ ๐ฃ๐ผ๐ฐ๐๐ and a Flannel 5K.
โพ A Home Team Weekend featuring the Boston Red Sox and Portland Hearts of Pine.
And the store itself got some pretty major upgrades.
There's a new ๐๐๐ผ-๐๐ถ๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ฟ๐ผ๐๐ ๐ฝ๐ผ๐ป๐ฑ greeting visitors at the entrance, an expanded Discovery Park and a bigger 1912 Cafรฉ overlooking the remodeled store.
But maybe our favorite wonderfully L.L.Bean detail happens during opening weekend:
๐ ๐๐ฅ๐๐ ๐๐๐๐๐ฅ ๐๐ก๐ ๐๐ข๐ก๐จ๐ง ๐๐ข๐๐๐ฆ ๐๐ฅ๐ข๐ ๐ญ๐ฌ ๐ฃ.๐ . ๐ง๐ข ๐ฑ ๐.๐ .
Because this is, after all, the store famous for being open 24 hours a day. ๐
The Freeport campus spans about ๐ฎ๐ฎ๐ฌ,๐ฌ๐ฌ๐ฌ ๐๐พ๐๐ฎ๐ฟ๐ฒ ๐ณ๐ฒ๐ฒ๐ and welcomes more than ๐ฏ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ถ๐๐ถ๐๐ผ๐ฟ๐ each year.
And it all traces back to 1912, when Leon Leonwood Bean started a one-room business selling one product:
The Maine Hunting Shoe.
More than a century later, they're throwing a six-week party to celebrate what's next. โค๏ธ
๐ L.L.Bean Flagship โ Freeport, Maine
๐
September 18โOctober 25, 2026
๐ช๐ต๐ถ๐ฐ๐ต ๐๐ฒ๐ฒ๐ธ๐ฒ๐ป๐ฑ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ ๐ฝ๐ถ๐ฐ๐ธ๐ถ๐ป๐ด? ๐
