Oats Marketing

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Oats Marketing

We take care of filling your calendar, so you can concentrate on crafting the perfect adventure for your clients. Get in touch for a free strategy session!

Welcome to OATS Marketing 👋 where love for the outdoors meets expertise in digital marketing. We’re a team based in Oregon, driven by the mission to help outdoor and travel brands get noticed, get booked, and grow their business. With years of experience working with major brands like Kayak, Nike, and Iceland Air, we decided to shift our focus to those who make real adventures possible: tour operators, guides, and outdoor pros. We know the challenges of standing out and filling bookings in a crowded digital space, and we’re here to make it easier. What We Do:

🖥️ Website Development: Build a strong digital home for your brand
⭐ Reputation & Review Management: Highlight what makes you the best in the business
👀 Digital Advertising: Get in front of the right audience at the right time
🎟️ Booking System Optimization: Streamline the process so clients can book with ease
😃 Experience Marketing: Custom strategies to increase tour and adventure bookings

Let’s turn your passion for the outdoors into a thriving business.

10/28/2026

OATS was born out of frustration.

Most of us at OATS spent years in marketing, helping companies move more product. We got good at it. But I got tired of using good marketing to sell more stuff.

We’re surrounded by messages telling us to buy more, upgrade more, and find the next thing that gives a dopamine hit. Looking back on the things that actually stick with me I never come in a box.

A day on the mountain. A trip somewhere new. Time with people I love, and with people I wouldn’t have met otherwise.

A trip won’t fix everything. But I think there’s real value in more time outside, and time spent learning how others live.

So with OATS, we want to use those years of our team’s collective knowledge and skills to do something we care care more about.

That’s all we do now. We market outfitters, tour operators and anyone else helping people get outside or travel somewhere new.

They already do the hard part. We help more people find them.

I wrote more about why in “From Consumerism to Connection.” Link in bio.

09/14/2026

What happens when a website is built to actually show people what makes a trip special?

For EcoTeach, we took the website from a more traditional information-heavy experience to something much more visual, interactive, and useful for teachers and parents planning an adventure.

And the SEO results came along with it. Just two months after launch, organic traffic increased 371%.

A few of the biggest changes:

🌎 Interactive planning tools that make it easier and more fun to explore destinations

🌱 A custom impact calculator that lets teachers see the environmental impact of bringing their students on a trip

📸 Highly visual trip pages that help visitors picture themselves on the experience

👋 Expanded team and local guide sections that put real faces and community partners behind the trips

🔎 A rebuilt technical SEO foundation to help Google better understand and rank the site

The goal was not just to make the site look better. It was to make the entire experience better, from discovering a trip to understanding its impact to feeling confident enough to book it.

That’s the kind of website work we like to do at OATS.
Want to get started? Learn more at our link in bio.

09/07/2026

Sometimes you have to get out from behind the screen and see the experience for yourself.

Patrick and Ted recently joined our friends at Orange Torpedo Trips for their 3-day Rogue River lodge-to-lodge trip, and yeah, it’s a pretty great one.

Three days on the Rogue. Historic lodges. Big scenery. Good food. Plenty of time on the river.

We’re currently building a new website for Orange Torpedo Trips, and this is one of the trips we’re especially excited to put front and center. It’s the kind of experience that really deserves to be seen, understood, and experienced before someone ever hits the booking button.

We’ll take a few more meetings like this, thanks.

08/04/2026

Many tourism websites struggle for the same reason: they make visitors work too hard to understand the experience. The GUIDE Method was developed as a simple framework for evaluating and improving tourism websites.

It focuses on five essential components:

🖼️ Graphics: Use visuals that immediately communicate the experience.
📍 Universe: Clearly explain where you operate, who you serve, and what makes the experience unique.
ℹ️ Incentive: Help visitors understand your offer within seconds.
📲 Direction: Provide clear calls-to-action that guide decision making.
🧭 Easy Navigation: Remove friction and make key information easy to find.

While every website is different, these principles consistently help improve clarity, user experience, and conversion potential. At the end of the day, good websites help people confidently take the next step.

If you'd like a deeper look at the thinking behind the framework, read Patrick's blog post on the GUIDE Method at our link in bio.

07/31/2026

Paid search can be extremely powerful for tour operators.

For Orange Torpedo Trips, targeted Google Ads campaigns produced an 18.82x return on ad spend during the 2025 season.

Travelers searching online are already looking for their next adventure — the key is making sure your business shows up at the right moment.

At OATS, results matter, and we build campaigns designed to turn search traffic into real bookings.

Take a look at how we help outdoor businesses grow at our link in bio.

06/01/2026

For Dolphin Discoveries, our goal was to modernize the site so it better reflects their expertise and leadership in the industry, while also creating a stronger foundation for long-term marketing and growth.�

Beyond the redesign, we built out features that make life easier for both their team and their guests:
🐬 A "Know Before You Go" page helps people arrive fully prepared, which means fewer repetitive calls tying up office staff.
🐬 A dedicated "Tour Videos" page gives guests a real look at what they're booking, because uncertainty is one of the biggest barriers to a confident "yes."
🐬 A new "Careers" page helps them attract the right talent as they grow.
🐬 And a custom "Learn" section gives their team a simple way to publish educational content about the ocean life they care so deeply about.

We also implemented our standard marketing-enabled website refresh, which includes:
✅ Advanced SEO services
✅ Google Search Console configuration
✅ Google Analytics setup
✅ Google Ads configuration
✅ Meta Pixel integration

The result is a site that's not only cleaner and more modern, it's also designed to convert visitors into guests, answer questions before they're asked, and grow with the business over time.

➡️ Checkout their new site at dolphindiscoveries.com!

We believe good websites shouldn't just look better. They should work better too.

➡️ Want to get started? Learn more at oatsmarketing.com.

06/01/2026

Landing pages and websites both matter. They just do different jobs.

A website is built for exploration. A landing page is built for action.

For outdoor and travel businesses running ads, dedicated landing pages often perform better because they remove distractions and focus guests on one clear next step.

At OATS, we guide guests to landing pages designed to make booking easy and exciting. No distractions, just a simple path that turns curiosity into action and gets travelers ready for their next adventure.

Sometimes improving conversions is less about more ad spend dollars and more about creating a better experience.

Results matter. Structure matters too.

➡️ Want to get started? Learn more at oatsmarketing.com.

04/30/2026

Great marketing is about more than just getting attention.

It's about understanding the full guest journey.

From the first ad click to website experience, booking process, and long-term retention, every step matters.

At OATS, we think about marketing from the guest’s point of view because better customer experiences lead to better business results.

When each stage works together, outdoor and travel brands can build trust, increase bookings, and create more repeat customers.

Keep it simple. Keep it real. Results matter.

Want to get started? Learn more at oatsmarketing.com.

04/21/2026

A look at how we approach design projects at OATS.

For the Island Cove project, we followed a simple five step process that keeps things clear, collaborative, and focused on results.

We start by understanding the business and goals, then move into research and visual direction before building out design concepts that reflect the experience being offered.

From there, it is all about refining the work through feedback and making sure every detail is ready for launch.

No unnecessary steps. No overcomplication.

Just a process that helps outdoor and travel brands show up clearly and connect with the right audience.

Want to get started? Learn more at www.oatsmarketing.com.

03/24/2026

They were literally just born. Now they do marketing for outdoor brands. 🐥

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Portland, OR

Website

http://oatsmarketing.com/

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