Discover Inland Empire

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Discover Inland Empire

Official Destination Marketing Organization for the Inland Empire region in Southern California

06/06/2025

🧗‍♀️ Ready to climb your way into adventure?
Explore the Rings Loop Trail at Mojave National Preserve—a hidden gem filled with towering rock walls, narrow canyons, and metal rings to help you scale your way through the terrain. 🔥🌄

This hike is short, stunning, and totally unforgettable. Don’t forget your sense of adventure (and your hiking boots)!

📍 Rings Loop Trail, Mojave National Preserve

04/06/2025

Discover Inland Empire President and CEO Freddy Bi welcomed Mr. Chang Kuo-wei, Founder and Chairman of STARLUX Airlines to Southern California on June 2nd, as he personally piloted the inaugural flight from TPE to ONT! You Rock, Captain K! K董，歡迎您來到南加州內陸帝國安大略！✨🛬️⛰️🌴🏝

03/06/2025

🍔 Step back in time at the Original McDonald’s Site & Museum in San Bernardino!
This iconic spot is where the world’s most famous fast-food chain got its start—selling hamburgers for just 15¢! 😲

Snap a pic with vintage characters like Officer Big Mac and explore fun memorabilia from decades past. A must-visit for history buffs and burger lovers alike! 🍟✨

📍 San Bernardino, CA

26/05/2025

Today, we pause to honor the heroes who gave everything in service to our country. Their courage and sacrifice will never be forgotten.

This Memorial Day, we remember their stories. 🇺🇸

13/05/2025

🌟 Big News! 🌟
Big Bear Lake has been nominated for USA Today’s 2025 Readers’ Choice Awards for:
🏆 Best Lake
🏄‍♂️ Best Lake for Watersports

Whether relaxing lakeside or diving into adventure, Big Bear Lake offers it all! 💙 Help shine a spotlight on this Inland Empire gem by casting your vote!

📸: Visit Big Bear
🗳️ Vote now: https://10best.usatoday.com/awards/big-bear-lake-california/

06/05/2025

2024 Inland Empire Tourism Impact

🍊 Travel spending in San Bernardino and Riverside Counties hit $16.7 billion — up 6.3% from 2023
🍊 The industry supported about 155,900 jobs — a slight 0.32% drop from last year
🍊 Travel generated $1.27 billion in state and local tax revenue — a 0.98% increase

Tourism in the Inland Empire is rising, thanks to strong leadership from Visit California and local collaboration. As one of California’s fastest-growing regions, it’s drawing more visitors and gaining recognition. The upcoming Route 66 Centennial will spotlight the area’s culture and history, boosting local businesses and the economy. These efforts are helping put the Inland Empire on the map and strengthening California’s tourism appeal worldwide.

06/05/2025

✈️ Big news, travelers! Volaris just launched NEW nonstop flights from Ontario International Airport to Cabo San Lucas! ☀️🌴

Your next beach getaway is just a flight away—departing from the heart of the Inland Empire. Ready for sun, surf, and tacos?

📍

29/04/2025

🚗✨ Cruisin' into nostalgia on Historic Route 66!
Victorville's Old Town archway is your photo-perfect portal into the past — classic cars, retro vibes, and roadside charm await. 🛣️🌵
Grab a milkshake, hit the gas, and make a pit stop where Americana lives on.
📍Victorville, CA

15/04/2025

🎨✨ Step into a vibrant world of culture and creativity at The Cheech in Downtown Riverside! Home to one of the most extensive collections of Chicano art in the U.S., this cultural gem celebrates storytelling through bold colors, powerful themes, and community pride.

🖼️ From floor-to-ceiling masterpieces to immersive exhibits, every corner of The Cheech is a visual feast. A must-see for art lovers and culture seekers alike!

📍Riverside, CA
📷 Tag us in your visit Discover Inland Empire Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum

12/04/2025

👽🛸 Road trip rule #1: Always stop for aliens… and jerky.

Welcome to Alien Fresh Jerky—a desert pit stop like no other, where UFOs, futuristic rides, and extraterrestrial vibes meet delicious, out-of-this-world snacks. 🌌🚀

📍Located in Baker, it’s the perfect quirky detour on your way to or from the Inland Empire.

Tag your road trip crew!

09/04/2025

🛍️✨ Luxury finds in the desert? Yes, please.

From GUCCI to FENDI, BOTTEGA VENETA to MARC JACOBS, Desert Hills Premium Outlets is the ultimate shopping destination for designer deals and sun-soaked strolls.

📍Just a short drive from the heart of the Inland Empire, it's where fashion meets getaway vibes.

Tag your shopping crew and start planning your next spree!

18/02/2025

📍 Amboy Ghost Town | Route 66 🚗

Step back in time at Amboy, a once-bustling stop on Route 66. 🌵 Explore abandoned buildings, rusted relics, and the iconic Roy’s Motel & Café neon sign. ✨

Who’s up for a road trip through history? 🚧

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Go to www.DiscoverIE.com for updates on the latest events, attractions and things to do in the Inland Empire. With feature articles and guides that focus on the IE lifestyle, plus an events calendar and giveaways it's always good times with DiscoverIE.com

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