Black Hills & Badlands Tourism Association

Black Hills & Badlands Tourism Association BH&B is a private, non-profit organization dedicated to promoting the Black Hills and Badlands region

We are a private, non-profit destination marketing organization (DMO) dedicated to promoting the region as an all-season travel destination. Representing a diverse collection of member businesses, we work hard to serve as a unifying force among area organizations and agencies in the pursuit of mutual goals for product development, travel marketing, and enhancement of the visitor experience. For ov

er 75 years, we've worked to protect and nurture the credibility of the tourism industry as an important regional economic force.

Join Black Hills & Badlands for our next Summer Community Blitz, Thursday, June 5th in Hill City! Join us for coffee and...
05/27/2025

Join Black Hills & Badlands for our next Summer Community Blitz, Thursday, June 5th in Hill City!

Join us for coffee and conversation at the Hill City Area Chamber of Commerce from 8 to 10 a.m. where will be visiting with local businesses, organizations, and non-profits.

BH&B staff have been busy delivering Black Hills and Badlands Vacation Guides across the region - and having a little fu...
05/23/2025

BH&B staff have been busy delivering Black Hills and Badlands Vacation Guides across the region - and having a little fun, too!

Thinking of joining the Black Hills & Badlands Tourism Association? Join today with a pro-rate membership for the 2025 s...
05/23/2025

Thinking of joining the Black Hills & Badlands Tourism Association? Join today with a pro-rate membership for the 2025 season.

A pro-rate membership offers your business marketing and support during peak 2025 tourism season. Joining now would provide you with 17 months of membership through 2025 and 2026, as well as get your business listed with us prior to Memorial Day Weekend.

Contact our sales team at (605) 355-3600 to learn more about pro-rate memberships and all membership and marketing opportunities with Black Hills & Badlands Tourism Association.

May is Small Business Month and we're here to celebrate all our small businesses in the Black Hills and Badlands and the...
05/21/2025

May is Small Business Month and we're here to celebrate all our small businesses in the Black Hills and Badlands and their contributions to our economy and communities!

Check out tools and resources that can help guide you and maximize your business!

Celebrating small business this month, and year-round.

Have you checked out our Hear in the Hills podcast? BH&B launched its initial Hear in the Hills podcast, featuring the N...
05/20/2025

Have you checked out our Hear in the Hills podcast?

BH&B launched its initial Hear in the Hills podcast, featuring the National Presidential Wax Museum. As we mor forward with the project, we want to hear from our members!

Please take a few moments to complete a survey that will help us gauge support, participation, value, and appeal with the Hear in the Hills project. Your participation will help best guide BH&B as we work to effectively and creatively market the travel and tourism industry in the region.

If you haven't listened to the podcast, check it out on our YouTube account.
https://www.blackhillsbadlands.com/bhb/podcast-member-feedback-survey/

Share your thoughts on the Hear in the Hills podcast from Black Hills & Badlands Tourism Association. Participate in our member feedback survey, offer suggestions, and help promote local businesses and the region through future episodes.

Today we celebrate Michelle Thomson, CEO and President of BH&B, and her 11 years of dedication to Black Hills & Badlands...
05/19/2025

Today we celebrate Michelle Thomson, CEO and President of BH&B, and her 11 years of dedication to Black Hills & Badlands Tourism Association!

Michelle's passion for and dedication in the tourism industry shines. We're thankful for the leadership, expertise, and impact she brings to BH&B, our members, and the communities we serve!

Wish Michelle a great day! 🎉

Look what JUST arrived!! The 2025-26 Black Hills & Badlands Vacation Guide is hot off the press and we're loading up and...
05/15/2025

Look what JUST arrived!!

The 2025-26 Black Hills & Badlands Vacation Guide is hot off the press and we're loading up and heading out to bring guides to your door!

Small batch deliveries are starting today, and we will continue deliveries into next week!

Congratulations to BH&B President and CEO Michelle Thomson for winning the 2025 Woman's Choice Award at the SD CEO Women...
05/14/2025

Congratulations to BH&B President and CEO Michelle Thomson for winning the 2025 Woman's Choice Award at the SD CEO Women in Business Luncheon & Awards celebration in Spearfish

The Woman's Choice Award is an opportunity for the community to recognize the impact of outstanding women entrepreneurs and intrapreneurs across the state. Michelle was selected by her fellow peers for the award.

Michelle has more than 25 years of destination marketing experience and has dedicated her career to growing tourism in South Dakota. She has played an integral role in shaping the region's visitor economy through innovative strategies, community engagement, and strong industry partnerships. Additionally, Michelle continues to implement forward-thinking strategies that drive growth and deliver lasting value.

Help us celebrate Michelle's prestigious recognition!

Industry partners shared updates and special events during BH&B's Parks and Attractions Meeting, held in conjunction wit...
05/13/2025

Industry partners shared updates and special events during BH&B's Parks and Attractions Meeting, held in conjunction with the 42nd Annual Literature Swap.

Read the updates below.

Explore what's new for the 2025 season in the Black Hills & Badlands. From innovative attractions and special events to community updates and enhanced visitor experiences, get all the latest tourism insights from the annual Parks & Attractions Meeting.

Let's help visitors experience even more of the Black Hills and Badlands with saving offers this tourism season through ...
05/12/2025

Let's help visitors experience even more of the Black Hills and Badlands with saving offers this tourism season through a digital coupon on the BH&B website.

Digital coupons offer savings and value to our visitors and directly advertises your destination.

Contact the BH&B Sales Team for more information: (605) 355-3600.

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We had a blast at the 42nd Annual BH&B Literature Swap! We extend a huge THANK YOU to all our participants - businesses,...
05/08/2025

We had a blast at the 42nd Annual BH&B Literature Swap! We extend a huge THANK YOU to all our participants - businesses, volunteers, and staff - for such a fun and successful day!

It was wonderful to see all our industry partners and gear up for what will be an exciting 2025 tourism season!

Tourism season kicks off with the 42nd Annual Literature Swap!Thanks to KOTA for sharing the annual event and featuring ...
05/08/2025

Tourism season kicks off with the 42nd Annual Literature Swap!

Thanks to KOTA for sharing the annual event and featuring our industry partners!

Annual "Literature Swap" sees tourism industry professionals exchange brochures and information at The Monument.

Address

1851 Discovery Cir
Rapid City, SD
57701

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(605) 355-3600

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