Black Hills & Badlands Tourism Association

06/05/2026

Happy Forever 605 Day!

The BH&B team spent the day outside, freshening up around the Black Hills Visitor Information Center and planting beautiful, bright flowers!

We're proud to call the Black Hills & Badlands of South Dakota home. On Forever 605 Day and beyond, let's work together to preserve South Dakota's breathtaking landscapes for generations to come.

05/29/2026

The Great American Road Trip is making a comeback, and the Black Hills & Badlands continue to be a bucket-list stop for travelers hitting the open road. 🚗

As visitors plan summer adventures, now is the perfect time for communities and businesses to showcase the experiences, hospitality, and attractions, that make our region unforgettable.

Read more about the return of the American road trip and what it means for tourism this season: https://bit.ly/4tYDngw

Road trips are back, and travelers are looking for scenic drives, flexible itineraries, and authentic experiences. See what the latest trend means for the Black Hills and Badlands.

05/26/2026

Communities across South Dakota are invited to apply for Rally Rush 2026 funding to help create memorable welcome experiences during the Sturgis Motorcycle Rally. 🏍️

This initiative supports local communities in showcasing their hospitality, businesses, events, and attractions while enhancing the visitor experience throughout rally season.

Applications are now being accepted. Learn more about eligibility, funding opportunities, and how your community can get involved: https://bit.ly/4a9IAe4

The countdown is on for the 2026 Sturgis Motorcycle Rally, taking place August 7-16, and now is the time for communities to finalize plans to welcome riders to the Black Hills & Badlands through the

05/19/2026

Today we’re celebrating Michelle Thomson, CEO & President of Black Hills & Badlands Tourism Association, and her 12 years with BH&B! 🎉

Since joining the organization in 2014, Michelle’s leadership, passion for tourism, and commitment to the Black Hills & Badlands region have made a lasting impact on our members and communities. We’re grateful for the vision and dedication she brings each day.

Please join us in congratulating Michelle on this milestone anniversary and thanking her for all she does for the Black Hills & Badlands region! 👏

05/08/2026

Tourism partners from across the region came together for the annual Parks & Attractions Meeting on May 5 as part of Travel Rally Day during National Travel & Tourism Week.

With nearly 40 businesses in attendance, the meeting offered updates, insights, and key information to help keep the Black Hills & Badlands visitor-ready for the upcoming summer season.

Read more: https://www.blackhillsbadlands.com/articles/post/2026-parks-attractions-meeting-travel-rally-day/?preview=true&guid=6eb9bcc2-ad35-47e9-9aec-36c6eff087bd

Tourism partners gather for the annual Parks and Attractions Meeting to share key updates, seasonal news, and visitor information for the Black Hills & Badlands region.

05/07/2026

Travel Rally Day 2026 is a wrap!

Thank you to everyone who joined us on Tuesday to kick off the season, connect with industry partners, and help ensure our region is ready to welcome visitors! It is always a great reminder of the collaboration and energy that drives tourism across the Black Hills & Badlands.

A special thank you as well for another successful Lit Swap! Your participation makes a big impact. Materials are already on their way to visitor centers across the state, helping travelers discover even more during their stay.

Here’s to a strong season ahead!

05/06/2026

04/28/2026

Today we celebrate Bill Bernhard’s one year anniversary with Black Hills & Badlands Tourism Association!

Bill is one of our Regional Sales Directors, and we’re grateful for his dedication to building strong relationships, supporting our members, and helping share the story of the Black Hills & Badlands with partners across the region. We also appreciate his great sense of humor, which brings plenty of laughs and positive energy to the team each day.

Join us in celebrating Bill today! 🎉

04/27/2026

The 2026 Black Hills & Badlands Attraction Map and Motorcycle Map are here! 🗺️🏍️

You can now stop by the Black Hills Visitor Information Center to pick up the maps for your business and get ready for the busy travel season ahead.

Maps will also be available for pickup at the 43rd Annual Lit Swap on May 5 at The Monument.

Make sure your business is stocked and ready to help visitors explore the Black Hills & Badlands this season!

04/24/2026

AI search is changing how travelers find you. If your content isn’t clear, specific, and useful, you could get left out. Here is what to do next.

AI Search Bison