09/08/2026
Our President Melanie Brown had such an incredible time together with our friends from Tourism Tropical North Queensland, Tourism and Events Queensland, and Pinnacle Tourism Marketing. Together, we connected with travel agents in Los Angeles, San Francisco, and Vancouver to spread the word on Fiji Airways' new connection between Cairns, North America and the Pacific. Plus, we shared some of the unique experiences found only in Tropical North Queensland. Thank you to all who attended the Bula Queensland event!
Tropical North Queensland has taken its tourism message directly to the United States and Canada, with the successful completion of Bula Queensland, a major industry-led sales mission developed by Pinnacle Tourism Marketing to capitalise on Fiji Airwaysβ new connectivity between Cairns, North America and the Pacific. Supported by Cairns Airport, Tourism and Events Queensland and Tourism Tropical North Queensland, the eight-city mission visited Calgary, Toronto, Boston, Chicago, Los Angeles, Portland, San Francisco and Vancouver, with dedicated retail agent events held in Los Angeles, San Francisco and Vancouver attracting over 150 retail travel agents. Pinnacle Tourism Marketing, Crystalbrook Collection , Cairns Adventure Group, Downunder Cruise & Dive and Billy Tea Safaris, the CaPTA Group and ABC Reef Safaris participated in the mission with Fiji Airways and About Australia joining the roadshow for the retail events in Los Angeles, San Francisco and Vancouver. Bula Queensland demonstrated a united tourism industry commitment to supporting the Fiji Airways service and growing the valuable North American and Canadian market.