06/05/2026
The 'experience economy' is thriving! Travelers are increasingly prioritizing unique, immersive experiences over traditional sightseeing. They want to cook with local chefs, learn traditional crafts, or participate in conservation efforts. This shift means advisors need to go beyond booking flights and hotels, curating truly memorable moments that connect clients with the culture and community of their destination.
How are you finding and integrating these authentic experiences into your client's itineraries? It's all about crafting stories, not just trips!