San Francisco Travel Association

08/29/2025

Tech giant ditches Texas, brings conference back to San Francisco

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08/29/2025

(KRON) — Despite all their star-studded acquisitions this past year, the San Francisco Giants have been a disappointment in 2025 — ranking amongst the bottom in the major offensive stat…

08/29/2025

From the court to the crowd, the Golden State Valkyries bring something fresh to Chase Center — unmatched energy, and unbeatable style with Ritual Velvet fits.

We had the chance to highlight the Bay Area’s newest team experience, complete with Ritual Velvet designs, a perfect example of how San Francisco blends sport, culture, and creativity into moments your attendees won’t forget.

When you bring your meeting or event here, it’s not just business, it’s about experiencing the excitement only San Francisco can deliver.

08/29/2025

HubSpot is ! And we can’t wait…

ASM Global INBOUND The Legends Way

08/29/2025

08/29/2025

You know the Transamerica Pyramid as a San Francisco icon, but have you experienced it lately?

Following an extensive renovation, its public spaces help anchor the Jackson Square neighborhood, showcasing how San Francisco continues to evolve, invest, and thrive as a destination for meetings and events.

Our city is growing, transforming, and ready to inspire. You need to to see it for yourself.

An unassuming neighborhood has been reborn, complete with a new boutique hotel, cafés and restaurants, art, and—the pièce de résistance—a reincarnation of the most recognizable building in the city.

08/28/2025

We were so happy to have shared the latest updates on San Francisco’s tourism economy with all of you, not just the data, but the positivity and momentum behind it.

We hope that these insights help you make the best decisions for your business, building on the incredible success we’re seeing together as an industry.

We truly couldn’t do this without you. Your energy, collaboration, and commitment are what make San Francisco such a strong and inspiring destination. Here’s to the future we’re building side by side. 💡🌉

Thank you to everyone who joined us yesterday! 🙌✨

08/28/2025

A huge thank-you to all of our incredible speakers at yesterdays Visitor Impact Summit!

From market outlooks to sports tourism, hospitality zones to attractions, and everything in between, today’s conversations gave us a clearer picture of where San Francisco’s visitor economy has been and where it’s headed.

We’re especially grateful to:

Anna Marie Presutti, SF Travel
Alex Bastian, Hotel Council of San Francisco
Mayor Daniel Lurie, City of San Francisco
Melinda Smith, McKinsey & Company
Brett Allor, SF Travel
Kelly Reehoorn, Expedia Group
Mike Nakornkhet, San Francisco International Airport (SFO)
Marisa Rodriguez, Union Square, San Francisco (Business Improvement District)
Scott Rowitz, Yerba Buena Partnership
Andy Hunter, GetYourGuide
Kevin Hilton, 49ers Stadium Management Company
Joey Nevin, Giants Enterprises
Mike Kitts, Golden State Warriors

Your insights, leadership, and commitment to San Francisco’s future are what make this industry thrive. Together, we’re shaping a stronger, more connected visitor economy.

08/28/2025

So grateful to have Mayor Daniel Lurie at yesterday's event! Thanks for helping us show that the SF tourism industry is important and is driving the city forward.

08/27/2025

As we wrap up the Visitor Impact Summit, we’re ending on a high note.

By 2026, San Francisco is projected to welcome 24 million visitors, spending nearly $10 billion, with hotel occupancy climbing to 66%.

The road ahead is bright. With global events like The Big Game and the World Soccer Championships on the horizon, San Francisco will remain in the global spotlight, and our visitor economy will only continue to grow stronger.

Thank you to everyone who attended. We love seeing you all and supporting our tourism community. Don't forget to fill out our follow-up survey so you can receive today's presentation directly in your inbox!

A big thank you to Grand Hyatt San Francisco for hosting this year's Summit and all our partners. Hotel Council of San Francisco Expedia

08/27/2025

Did you know sports tourism makes up nearly 10% of global tourism spending?

That’s why insights like the sports tourism study from Expedia are so valuable; they highlight just how powerful major events are for the Bay Area.

San Francisco in 2025 is stacked with sporting events, from the NBA All-Star Game to the Laver Cup, each expected to draw hundreds of thousands of visitors to our region.

And in 2026, it only gets bigger: the Big Game in February and the World Soccer Championships in June and July.

These aren’t just games and tournaments; they fuel hotel demand, drive visitor spending, and keep San Francisco in the global spotlight.

Bay Area Host Committee FIFA World Cup

08/27/2025

A big thank you to Brett Allor for grounding today’s discussion with a deep dive into San Francisco’s tourism data.

His insights give us the context we need to see how far we’ve come and the opportunities ahead.

One thing is clear: conventions are powering our recovery.

Moscone Center is back in a big way. In 2025, 34 major conventions will generate 657,000 hotel room nights, a 64% jump from last year.

Conventions aren’t just events; they’re an engine of recovery, fueling business travel and creating impact across San Francisco’s hotels, restaurants, and neighborhoods.