11/14/2025
What an incredible moment for SGH Golf at the 2025 Charles Schwab Cup Championship, the season-ending finale that brings together legends of the game on the PGA TOUR Champions. With its deep history and reputation for honoring consistency, mastery, and longevity, the Schwab Cup has always been a special marker of the season.
Yesterday, as Cliffie Botha, caddy to the incomparable Miguel Ćngel JimĆ©nez, made his way across the fairways, we couldnāt help but smile seeing the SGH logo on his hat. It was a small, meaningful reminder of the relationships that form naturally in the golf world, connections built over shared respect for the sport, its people, and the work that goes into every experience.
This moment felt especially fitting after our team spent time last month at the Elevate Golf Conference 2025. They werenāt there to present or be highlighted, they attended simply to learn. To listen. To gather ideas. To better understand how the golf travel landscape continues to evolve. Every conversation and insight from Elevate becomes part of how we grow, how we serve, and how we continue shaping the journeys our travelers take with us.
Seeing Cliffie out there with the SGH mark, right on the heels of our teamās time at Elevate, created a quiet through line: the people in this sport, from caddies to travelers to industry leaders, all play a role in the story weāre building. And every day, step by step, SGH Golf is committed to learning, improving, and honoring the game we love.
Thank you all for your continued support! Our team at SGH Golf can't wait for more unforgettable golf moments on, and off the course.