08/17/2025
Did you know... "The Gumball Rally" was filmed in Arizona?
Most folks think of Hollywood when they think of movies, but sometimes the real star of the show is the open road. Case in point: The Gumball Rally from 1976. You know, that wild cross-country race movie filled with fast cars, outlaw drivers, and pure highway freedom. What many don’t realize is that while the story starts in New York and ends in California, the bulk of the movie was actually filmed right here in Arizona.
Yep—our highways carried the story.
From I-40 up around Flagstaff to stretches of I-10 running through the Phoenix area, Arizona became the backdrop for one of the most iconic car chase films of the ‘70s. Even Prescott got a piece of the action. There’s something poetic about it—those long desert roads, wide-open skies, and rugged mountain passes fit the spirit of The Gumball Rally better than any Hollywood backlot ever could.
I can just imagine the crew out there in early ’76, laying down tire tracks on our asphalt, capturing scenes that made moviegoers lean forward in their seats. It’s funny—people across the country watched that film and probably never realized they were looking at Arizona. They thought they were watching America’s highways… and in a way, they were. Arizona highways have always been a little slice of the American dream.
Movies like this remind me that Arizona has its own place in film history. Not just the Grand Canyon postcards and western shootouts, but those little cameos—like our roads becoming the stage for a race that spanned the whole country.
Next time you’re driving down I-40 or cruising I-10, picture it. The roar of an engine, the blur of desert scenery, and the thrill of speed that once turned our pavement into cinema magic. The Gumball Rally might have been about the race from coast to coast, but Arizona was where the heart of it was filmed.
Makes you proud to call this place home.
Rog On.