09/02/2026
Airbnb is testing a program that gives some hosts a lower fee when they bring their own guests to Airbnb.
Sounds great at first.
But think about what’s actually happening.
You built the website.
You paid for the marketing.
You created the social media content.
You built your property’s brand.
You earned the guest’s attention.
Then you send that guest to Airbnb to book.
And now the relationship you worked to create lives on Airbnb’s platform.
That’s the part vacation rental owners should be paying attention to.
There’s nothing wrong with using Airbnb, VRBO or any other OTA as part of your business strategy. They can be incredibly powerful tools for reaching travelers you otherwise wouldn't reach.
But when your marketing brings the guest, should you have to hand that relationship over to someone else just to complete the reservation?
We don’t think so.
That’s one of the reasons we built VRMB Owner Direct differently.
We help travelers discover Myrtle Beach vacation rentals and then connect them directly with the property owner and the owner’s booking system.
We don't need to own the reservation.
We don't need to own the guest relationship.
The owner does.
Your property.
Your marketing.
Your guest.
Your relationship.
🏖️ Book Local. Stay Local. Support Myrtle Beach.
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