06/04/2026
I totally agree with Arnie. What do you think of travel cliche's? PS, I never travel with "purpose" as I am one of those people who goes by the adage that "All who wander are not lost!"
Tyler Brule critiques travel marketing's reliance on overused buzzwords like "purpose" and "authenticity," urging marketers to create more genuine campaigns without repetitive cliches.