Cheers & Co.

Cheers & Co. Cheers & Co. is a private, curated tour company in Traverse City, Michigan celebrating life’s everyday adventures.

From wineries & breweries to scenic stops & hidden gems, we create personalized experiences that are fun, modern & unforgettable.

Think summer in Northern Michigan is pretty? Wait until fall shows off. 🍂The reds. The golds. The winding roads. The vin...
09/07/2026

Think summer in Northern Michigan is pretty? Wait until fall shows off. 🍂

The reds. The golds. The winding roads. The vineyards. The lake views. And all those little stops that make a day out feel like an adventure.

Book your fall color tour with Cheers & Co. and let’s go see Northern Michigan at its absolute best.

Because summer has its moment… but fall? Fall knows how to make an entrance.

🍁 Fall weekends are limited — weekday availability is more flexible.

Message me to grab your date and plan your adventure.

Cheers & Co. — In Good Company.

09/01/2026

August sliding into the books!

Scenic drives. Lake Michigan days. New friends. Old friends. Big laughs. Hidden gems. Epic views. Golden sunsets. And plenty of moments that made us stop and say, “Yep… this is pretty awesome.”

Good people. Great places. Unforgettable adventures.

Thanks for coming along for the ride.
Cheers to August!

08/30/2026

Friday was the perfect day for a Cheers & Co. adventure!

Visiting from Washington, DC, and experiencing Lake Michigan for the very first time!

M-22, Empire, Glen Arbor, Leelanau, Suttons Bay…scenic roads, beautiful views, good conversation and plenty of Northern Michigan magic along the way.

Getting to show first-time visitors some of my favorite places is one of the best parts of what I do.

Cheers to scenic drives, epic adventures and Good Company!

08/23/2026

What a day at the Traverse City Food & Wine Festival!

I had the best time volunteering, greeting guests, meeting so many great people and spending the day with an awesome group of volunteers. I love this community and the people who make events like this so special.

If you missed it this year, put it on your calendar for next year!

See you there!

08/23/2026

What a great day! TC rocks!

Still smiling from such a fun day at the Traverse City Food & Wine Festival!

I had the pleasure of greeting everyone as they arrived to the event, meeting so many great people and spending the day with an awesome group of volunteers.

I loved snapping pics for others and helping turn moments into memories. They might even find a selfie or two on their phone later. LOL!

So grateful to be part of such a great Traverse City event and to be surrounded by good people who know how to have a good time.

Cheers to an awesome day! 🍷🍷

Proof that you're never too old to throw up a peace sign, laugh with your friends, and embrace your inner hippie.Cheers ...
08/09/2026

Proof that you're never too old to throw up a peace sign, laugh with your friends, and embrace your inner hippie.

Cheers to good friends, good vibes, and making memories wherever life takes you.

08/08/2026

July had the beauty, the beat, and some pretty unforgettable memories.

Birthday celebrations, girls’ weekends, family adventures, vineyard views, hidden beaches, fresh-picked flowers, scenic drives, and a whole lot of laughter.

Every group brought something different to the Buzz, and every adventure reminded me why I started Cheers & Co.

It’s not just about where we go. It’s about who you’re with, the memories you make, and experiencing Northern Michigan In Good Company.

July, you were one for the books. August, you have a lot to live up to.

Cheers!

Sometimes the best stories are the ones you forget to share.Earlier this year, I had the opportunity to share the story ...
08/05/2026

Sometimes the best stories are the ones you forget to share.

Earlier this year, I had the opportunity to share the story behind Cheers & Co. with Voyage Michigan and I realized I never shared it here.

Cheers & Co. is about creating unforgettable experiences in Northern Michigan. Whether it's a scenic hike, a hidden gem, picking flowers, a local café, a sunset, a winery, or simply spending time with the people you love, every adventure is designed to be enjoyed In Good Company.

If you'd like to learn more about the heart behind Cheers & Co., the full interview is linked here.

In Good Company,

Shannon



Today we’d like to introduce you to Shannon DeYoung. Hi Shannon, we’d love for you to start by introducing yourself.I like to say Cheers & Co. started long before it had a name. I grew up spending summers in Traverse City, with Long Lake days, sunshine, boat rides, and the kind of moments you do...

08/02/2026

This is your sign to spend a day exploring Northern Michigan.

Lake views. Scenic drives. Small towns. Fresh flowers. Great wine. Unforgettable memories.

Where should we Buzz to next? Let me design your perfect Northern Michigan adventure.

Some weekends fill your camera roll.The best ones fill your soul.Long Lake, lifelong friends, endless laughs, and a hat ...
08/01/2026

Some weekends fill your camera roll.

The best ones fill your soul.

Long Lake, lifelong friends, endless laughs, and a hat that pretty much says it all. 💙

Here’s to slowing down, soaking up summer, and making time for the people who know your stories before you even tell them.

Cheers to Good Company.

Address

Traverse City, MI
49685

Opening Hours

Monday 10am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 10am - 8pm
Saturday 9am - 8pm
Sunday 11am - 6pm

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