07/28/2026
Too many of the organizations we need in our towns are operating under outdated mission statements, no longer reflective to what our communities need to thrive today.
Every company in the world knows that to make a sale, you have to appeal to emotion. You have to develop something people feel a connection to. Something that elevates them. Something that makes them feel better about themselves.
This lesson needs to be internalized by city hall, the chamber, the local DMO/CVB and economic development organization.
Nothing boosts a person's self-esteem like the place they call home. And nothing drives economic activity like a place people actually want to be in.
Aesthetics are the most direct route forward. Pretty matters. Function follows form. Humans gravitate toward beauty and do everything they can to surround themselves with it.
Those organizations that have already figured this out are outpacing other communities in nearly every metric. Want to be the greatest champion for small business? Create a public realm people can’t resist visiting.
The single simplest way to make your city desirable is to make it attractive.